FAST COMPANY STAFF, Author at Fast Company Middle East | The future of tech, business and innovation.

Retail in the Middle East is being rebuilt in real time. These 60 leaders are designing what comes next

FAST COMPANY STAFF — Wed, 11 Mar 2026 06:00:27 +0000

https://fastcompanyme.com/codesign/

Retail in the Middle East is being rebuilt in real time. Code, logistics, data, and design now matter as much as location and scale. The store is no longer the center of gravity. The system is.

At the heart of this shift are leaders who understand that retail today is less about selling products and more about engineering experiences, supply chains, and platforms that move at the speed of the consumer.

These 60 individuals are shaping how retail evolves across the region. They are experimenting with new formats, rethinking loyalty, investing in infrastructure, and turning data into a decision-making advantage. Their work spans physical retail, digital commerce, logistics, payments, and brand building.

Selected by the Fast Company Middle East editorial team, this group reflects the people translating ambition into execution. From founders and CEOs to strategists, they are not responding to disruption. They are designing around it.

The list is presented in alphabetical order.

Abdel-Salam Bdeir, CEO, Saudi Company For Hardware – SACO

Abdel-Salam Bdeir has more than 30 years of experience in retail and FMCG in the Middle East. He is known for his strategic business development and expansion, building strong brands and long-term value through careful execution and market knowledge. Bdeir values talent and helps young graduates grow into high-performing teams that encourage innovation and productivity. He has worked in the US, Europe, and Asia, learning best practices and applying advanced retail concepts, including ECR and Category Management. With a reputation for decisive leadership and a forward-thinking mindset, Bdeir continues to make an impact on the region’s retail industry.

Abdullah Al Tamimi, CEO, Hamat Holding Company

Abdullah A. Altamimi is the Chief Executive Officer of Hamat, one of Saudi Arabia’s leading owners and operators of retail and lifestyle destinations. With over 16 years of cross-sector experience spanning real estate, shopping malls, and banking, he has played a pivotal role in shaping and transforming the Kingdom’s retail landscape. Under his leadership, Hamat has accelerated its portfolio growth, strengthened asset performance, and advanced destination-led retail concepts aligned with Saudi Arabia’s evolving urban and lifestyle ambitions. A Gonzaga University alumnus, Abdullah combines deep financial acumen with hands-on expertise across development, operations, and strategic investment. He also actively contributes to the sector through his participation in key local councils, supporting the broader advancement of Saudi Arabia’s retail and real estate ecosystem.

Adel Ali Bin Ali, Chairman & President, Adel Ali Bin Ali Holding

Adel Ali Bin Ali serves as Chairman and President of Adel Ali Bin Ali Holding, one of Qatar’s most established and diversified family-owned businesses, founded in 1945. Under his leadership, the group has evolved into one of the country’s largest retail and distribution conglomerates, representing more than 400 international brands across 18 business sectors, including FMCG, luxury, hospitality, electronics, and contracting. He has played a central role in strengthening the group’s long-standing partnerships with global brands while expanding its footprint in line with Qatar’s economic growth. Known for combining entrepreneurial agility with institutional discipline, Adel Ali Bin Ali has guided the company through decades of market transformation, reinforcing its reputation for operational excellence, premium brand positioning, and a strong commitment to quality.

Ahmad AR BinDawood, CEO & Board Member, BinDawood Holding

Ahmad AR BinDawood is the CEO of Danube & BinDawood, part of BinDawood Holding, one of Saudi Arabia’s leading grocery retail chains. Under his leadership, the company has navigated a period of rapid transformation, focusing on operational excellence, enhanced customer experience, and strategic growth. He has driven the expansion of stores across the kingdom, modernized the supply chain, and ensured that Danube’s strategy aligns with evolving consumer needs and Vision 2030, establishing the brand as a modern and influential player in Saudi food retail.

Ali Ahmed Mansour, CEO, eXtra (United Electronics Company)

Ali Ahmed Mansour has been appointed Chief Executive Officer of United Electronics Company (eXtra), effective March 1, 2026. He steps into the role after leading the company’s commercial function, bringing extensive experience in retail development and a strong command of commercial and financial operations. Prior to his appointment as CEO, Mansour served as Chief Commercial Officer at eXtra, where he led the company’s commercial strategy, focusing on strengthening category performance, refining pricing and merchandising approaches, and driving omnichannel growth across key consumer electronics segments. In his new role, he has been tasked with stabilizing operations, accelerating digital transformation, and positioning the company for its next phase of market expansion.

Amit Kaushal, Group CEO, Dubai Holding

Amit Kaushal is the Group CEO of Dubai Holding, a global investment company active in real estate, hospitality, media, entertainment, and retail. Since February 2018, he has guided the company’s growth into more than 30 countries, with a focus on retail and consumer assets that support Dubai’s economic goals. During his tenure, Dubai Holding has brought together major businesses and built partnerships to develop retail destinations and lifestyle projects in the UAE and internationally, helping drive growth in retail, leisure, and entertainment.

Anass Boumediene, Co-Founder & Co-CEO, eyewa

Anass Boumediene is the Co-Founder and Co-CEO of eyewa, the Middle East’s fastest-growing eyewear retailer. He leads the company’s strategy and manages its growth, both online and across 270 stores in the GCC. With more than 12 years of experience in e-commerce and startups, he was previously Managing Director MENA at Foodpanda, where he helped expand brands such as HungerStation in Saudi Arabia and Otlob in Egypt before their acquisitions by Delivery Hero. Boumediene has also worked in strategy consulting at Bain & Company, investment banking at Deutsche Bank, and private equity at ACG Capital.

Andrew Williamson, Senior Retail Development Director, Red Sea Global

Andrew Williamson is the Senior Retail Development Director at Red Sea Global, bringing over 20 years of experience in real estate and retail development across MENA and Canada. He has held key roles in leasing, tenant management, and retail strategy, shaping high-profile projects including KAFD, Faisaliah, Mall of Muscat, and Deerfields in Abu Dhabi. Prior to joining Red Sea Global, Williamson served as Head of Retail for JLL MENA, where he played a central role in developing some of the region’s most iconic retail destinations. His expertise lies in creating dynamic, commercially successful retail environments that enhance both tenant performance and customer experience.

Bader Al-Darwish, Chairman & Managing Director, Darwish Holding

Bader Al-Darwish is a well-known Qatari businessman and serves as Chairman and Managing Director of Darwish Holding, one of Qatar’s oldest and most diverse conglomerates, including luxury retail, real estate, technology, malls, wholesale, and financial investments, and is expanding with new projects across Qatar. He also leads Fifty One East, the group’s main retail arm and one of Qatar’s largest department store chains, representing top global brands such as Rolex, Chanel, Boucheron, L’Oréal, and Sony, some of which have been partners since the late 1940s.

Bader Al Lamki, CEO, ADNOC Distribution

Bader Al Lamki has served as CEO of ADNOC Distribution since May 2021, guiding the company’s growth across the region and internationally. With almost 25 years in oil and gas, clean energy, and utilities, he previously served as CEO of Tabreed, overseeing its operations in the UAE and abroad. He has also held senior positions at leading UAE energy firms, including ADNOC’s ADMA-OPCO. ADNOC Retail, part of ADNOC Distribution, operates a wide network of service stations and convenience stores in the UAE and other countries. These locations provide fuel, EV charging, car care, and retail options through ADNOC Oasis stores, offering fresh food, coffee, and well-known food and beverage brands, all supported by digital tools like AI-powered fueling and loyalty programs.

Bander Talaat Hamooh, CEO, Panda Retail Company

Bander Talaat Hamooh has been CEO of Panda Retail Company since 2017, leading one of Saudi Arabia’s largest grocery retailers through major changes in the sector. Under his leadership, Panda has improved operations, optimized its store network, and increased nationwide supply chain efficiency. Hamooh has leadership experience in pharmaceuticals, healthcare, FMCG, and large-scale retail. He started his career in the Saudi public sector before moving into senior roles in private companies. At Panda, he is responsible for national retail strategy, building organizational capability, and delivering results in Saudi Arabia’s fast-changing food retail market.

Deepak Pagarani, CEO, Al Maya Group

Deepak Pagarani is CEO of Al Maya Group, a Dubai-based company founded in 1982 by Mr. L.K. Pagarani. Under his leadership, the group has expanded into FMCG distribution, food and non-food processing, and retail across the UAE and GCC. Al Maya Group now employs over 5,000 people from 30 countries and runs more than 90 retail outlets, including supermarkets, Borders bookstores, and Paperchase stores. The group also operates processing facilities in India and other countries.

Essam A.K. Al Muhaidib, CEO, Al Muhaidib Group

Essam A.K. Al Muhaidib serves as Chief Executive Officer of Al Muhaidib Group, overseeing the Group’s diversified portfolio and long-term strategic direction. In addition to his executive role, he is Chairman of Mayar, Saudi Tharwa, and AlRomansiah Company. He also serves as a board member of several national authorities, including the Economic Cities and Special Zones Authority (ECA), the Zakat, Tax and Customs Authority (ZATCA), and the General Authority of Awqaf. Across the private sector, Al Muhaidib sits on the boards of Ajdan Real Estate Development Company and Nestlé Waters Middle East, reflecting his engagement across FMCG, financial services, real estate, industrial, and contracting sectors. He also chairs the Founding Board of the Eastern Health Sector, which comprises Ministry of Health-affiliated medical facilities in the Eastern Province, and serves on the board of the National Center for Family Businesses.

Fahed Ghanim, CEO, Majid Al Futtaim Lifestyle

Fahed Ghanim is the CEO of Majid Al Futtaim Lifestyle, leading a wide range of well-known brands in fashion, beauty, home, and specialty retail. Since 2018, he has transformed the business, growing it more than six times and reaching over $1 billion in revenue through steady double-digit growth. Today, Majid Al Futtaim Lifestyle manages over 100 brands across stores, online platforms, distribution, and multi-brand concepts in six regional markets. Fahed has led successful launches and expansions for global brands like Lululemon, LEGO, Crate & Barrel, Poltrona Frau, Harvey Nichols Dubai, and Bvlgari.

Faisal Jawad, Chairman & CEO, Jawad Business Group

Faisal Jawad is the Chairman of Jawad Business Group, a diversified retail and consumer company based in Bahrain. He took over the family business after many years in operational and management roles, leading its growth in Bahrain and the Gulf region. His career dates back to the 1970s, showing his long-term experience in building and managing multiple businesses. As chairman and owner, Jawad manages group governance, investment strategy, and portfolio development, focusing on sustainable growth and staying competitive in the region.

Gagan Sehgal, Group CEO, Lals Group

Gagan Sehgal is the Group CEO of Lals Group. He took on this role after serving as Deputy CEO, where he worked with the chairman and vice chairman to improve governance, operations, and leadership across the UAE and the wider GCC. Lals Group, founded in 1979, is a family business with a mix of local and franchise brands in the GCC. While it started in retail, the group now also manages malls, distribution, health and fitness, and other businesses. Lals Group runs well-known brands like Homes r Us, Daiso, Carter’s, U.S. Polo Assn., G2000, and Miriade, and operates community malls such as Lamcy Plaza and Arabian Center in Dubai.

Hesham Al Amoudi, Group CEO, KOJ Group

Hesham Al Amoudi serves as Group Chief Executive Officer of Kamal Osman Jamjoom Group, a role he has held since 2017, following more than 25 years with the organisation. He works closely with the Group’s founder and leadership team to drive its continued expansion, growing the business from its origins in Jeddah to nearly 700 stores across the GCC and Morocco. He plays a central role in managing the Group’s international franchise portfolio, including The Body Shop and Early Learning Centre, while also overseeing the development of KOJ’s home-grown brands Nayomi, Mikyajy, and Mihyar. In addition to his strategic board responsibilities, Al Amoudi leads the Group’s business development, expansion, and investment initiatives. He oversees key transformation programmes, including ERP implementation, e-commerce and digital advancement, store development and modernisation, the establishment of a training academy, and alignment of labour policies across markets. He remains focused on building an ethical, professional, and people-driven organisation.

Ingie Chalhoub, Founder and President, Etoile Group

Ingie Chalhoub is the Founder and President of Etoile Group, a luxury fashion retail company that has influenced the Middle East’s high-end retail scene since 1983. She started the group by opening the first Chanel boutique in the Gulf, laying the groundwork for a regional luxury leader that now represents brands like Chanel, Ralph Lauren, Valentino, Tod’s, and Etro across the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Lebanon. Under her leadership, Etoile Group has opened numerous boutiques and launched concepts such as Etoile La Boutique, a multi-brand store supporting both established and emerging designers.

Jassim Mohammed Al Ansari, CEO, Al Meera Consumer Goods Company

Jassim Mohammed Al Ansari is a strategic leader with over 15 years of experience in government, finance, and operations. He has a background in institutional reform, public policy, and the management of complex operations. As CEO of Al Meera Consumer Goods Company, he leads the company’s national retail strategy, focusing on food security, a strong supply chain, and consumer protection in Qatar. Before joining Al Meera, he held senior positions at the Ministry of Commerce and Industry, the Qatar Central Bank, and the Aspire Zone Foundation. Al Ansari has broad experience in governance and institutional strategy. He is currently on the board of Ahli Bank and has served on the boards of international sports organizations, where he contributed to strategic planning and policy. He is recognized for his analytical, results-focused leadership and his commitment to long-term efficiency and sustainable growth.

Jobilal V., CEO, Life Pharmacy

Jobilal V. has been the CEO of Life Pharmacy since 2021 and has broad experience in pharmacy and healthcare retail in the UAE. Before this, he was CEO of Aster Pharmacy for eight years, leading its growth into one of the UAE’s largest pharmacy networks through new projects, acquisitions, and market expansion. Earlier, he held management roles at both Aster Pharmacy and Life Pharmacy, helping drive their business growth.

John Hadden, CEO, Alshaya Group

John Hadden is the CEO of Alshaya Group, a large brand franchise operator with businesses in retail, food and beverage, leisure, and digital channels. He oversees the group’s performance and growth, leading a transformation to strengthen its omnichannel capabilities. Hadden manages a large, multi-country organization with thousands of stores, cafés, restaurants, and leisure destinations, as well as a growing digital business. He has worked with Alshaya for over 20 years, holding senior roles in property and operations that helped drive the group’s regional expansion. He became Chief Operating Officer in 2017 and CEO in 2019, providing stability and experience to the company.

Joy Alukkas, Chairman & Managing Director, Joyalukkas

Joy Alukkas is the Chairman and Managing Director of Joyalukkas Jewellery, a global retail brand that has grown into one of the largest jewellery chains originating from India. He is widely recognised for modernising the Indian jewellery retail model and expanding it into an organised, international network. Building on his early experience in a family-run business, he moved away from the traditional standalone store format to establish a structured retail chain spanning approximately 150–160 stores across India, the Middle East, Southeast Asia, the UK, and the US. Beyond jewellery retail, his business interests extend to foreign exchange and remittance services through Joy Alukkas Exchange, as well as textile retail under the brand Jolly Silks, reflecting a diversified entrepreneurial portfolio across sectors.

Karim Merchant, CEO & Managing Director, Pure Gold Group

Karim Merchant serves as the CEO and Managing Director of Pure Gold Group, the family-owned business founded by his father, Firoz Merchant. Under his leadership, the Group has expanded beyond its core jewellery operations into real estate through Pure Gold Living and PG Real Estate, broadening its investment footprint in the UAE. Among the company’s landmark property developments is PG Upper House, a residential project delivered ahead of schedule, representing the Group’s first major step into the real estate sector. He has outlined plans for significant further expansion, including a pledge of AED 1 billion in investment for additional development projects. Karim Merchant’s approach balances the preservation of Pure Gold’s 35-year legacy in jewellery retail with a strategic push into property, positioning the Group for diversified and long-term growth.

Khalid Al Tayer, Managing Director, Al Tayer Insignia & CEO, Ounass

Khalid Al Tayer is Managing Director of Al Tayer Insignia, the retail division of Al Tayer Group. He was CEO from 2011 to 2019, leading the company’s growth into a major luxury retail platform in the region. Al Tayer Insignia works with more than 60 top brands, such as Harvey Nichols – Dubai, Bloomingdale’s (Dubai and Kuwait), Armani, Coach, Boucheron, Kiehl’s, and Gap. Al Tayer is also CEO of Ounass.com, the group’s luxury e-commerce site. He has led joint ventures with global luxury companies like Kering, LVMH, Prada Group, and Ermenegildo Zegna, which have strengthened the group’s luxury offerings. In addition to his executive work, Al Tayer is Chairman of Taaleem and serves on several boards, including the Intercontinental Group of Department Stores (IGDS), the Fashion Commission at Saudi Arabia’s Ministry of Culture, the Dubai Chamber of Digital Economy, and the Retail Business Group at the Dubai Chamber.

K. P. Basheer, Founder & Chairman, Western International Group & Nesto Group

K. P. Basheer is the founder and chairman of Western International Group and Nesto Group. An Indian entrepreneur based in the UAE, he has built a diversified business spanning retail, electronics, fashion, food, and e-commerce. Over the years, Basheer has developed several well-known brands, including Geepas, which has become a widely recognized consumer products brand across the Middle East and Asia. Under his leadership, Western International Group has expanded into a global enterprise with a portfolio of more than 30 brands operating across 90 countries and employing over 35,000 people worldwide. The group’s flagship retail ventures, including Nesto Hypermarkets and Mark & Save, have helped establish Western International Group as a major retail player across the GCC and India, as the company continues to expand into new sectors and markets.

Mahmoud Khattab, Chairman & CEO, B.TECH

Mahmoud Khattab is Chairman and CEO of B.TECH, Egypt’s top retailer for consumer electronics and home appliances. Since its founding in 1997, B.TECH has grown to over 190 stores across the country, employs more than 7,000 people, and offers a range of retail and consumer finance services. Before joining B.TECH, Khattab was Marketing Director at EPACo, the trading and distribution arm of the Olympic Group, and also served as General Manager of Philips Domestic Appliances and Personal Care at EPACo. He has served on the boards of the Egyptian Junior Businessmen Association (EJB), the Cairo Chamber of Commerce, and the Olympic Group, and was a member of the Trade Modernization Committee.

Majed M. Al Tahan, Founder & CEO, AYM, Co-founder & MD, Danube Online

Majed M. Al Tahan is the founder and CEO of AYM and co-founder and managing director of Danube Online. He works in Saudi Arabia’s e-commerce industry, focusing on digital retail and online grocery services. Seeing a need for online grocery options in Saudi Arabia, Al Tahan partnered with BinDawood Holding to develop a new e-commerce model. In 2016, he founded AYM Commerce to develop technology for online grocery retail in the region, and later launched Danube Online with BinDawood Holding.

Majid Al Junaid, CEO, Sharjah Coop

Majid Al Junaid serves as Chief Executive Officer of Sharjah Coop, a position he has held since October 2008. He previously served as Purchase Manager at the cooperative from 2007 to 2008, overseeing procurement and supplier relations before assuming executive leadership of the organisation. Prior to joining Sharjah Coop, he worked as a Pension Specialist at the General Pension and Social Security Authority from 2003 to 2007, and earlier as a Customs Officer at Sharjah Customs from 1996 to 2003. With a background spanning public sector administration and retail operations, Majid Al Junaid brings longstanding institutional knowledge and leadership experience to his role at Sharjah Coop.

Mark Mortimer Davies, CEO (GCC), Choithrams

Mark is a senior retail executive with extensive experience across the FMCG and grocery sectors in the Middle East. He has led large, multi-market operations, focusing on driving revenue growth, improving margins, and strengthening organisational performance in competitive environments. His background spans FMCG, grocery retail, and adjacent industries, including banking, telecommunications, and hospitality, giving him a broad perspective on consumer behaviour and market dynamics. He is recognised for leading transformation programmes that enhance operational efficiency, modernise business processes, and reinforce customer-centric strategies. Mark’s leadership style combines commercial discipline with team development, emphasising accountability, collaboration, and measurable outcomes. He remains focused on building resilient organisations positioned for sustainable, long-term growth in evolving retail markets.

Mark Tesseyman, CEO, Liwa Trading

With more than three decades of experience in the fashion retail industry, Mark Tesseyman has built a broad international career spanning the GCC, North Africa, Russia, Europe, and the UK. He has led multi-brand retail operations across diverse markets, combining commercial strategy with operational execution to deliver sustainable growth. Tesseyman was appointed Chief Executive Officer of LIWA Trading Enterprises in 2015 with a mandate to restructure and expand the organisation. Since then, he has focused on refining market positioning, targeting defined consumer segments, and aligning retail strategy with evolving global trends. He has led change management initiatives to improve performance, enhance the customer experience, and modernise internal processes. Earlier in his career, he held senior leadership roles with international retailers including Next Retail, Matalan, Peacocks, and Alshaya Group. His experience spans publicly listed corporations, family-owned enterprises, and private equity-backed businesses, providing him with a well-rounded perspective on retail management and organisational transformation.

Michael Chalhoub, CEO, Chalhoub Group

Michael Chalhoub is the CEO of Chalhoub Group, a top luxury partner in the Middle East. He leads the company’s Vision 2033, which focuses on innovation, growth, and expanding globally. Since joining, he has diversified the business, entered new markets, refreshed the investment portfolio, and built strong joint ventures to support long-term growth. He aims to balance expansion with operational excellence. Chalhoub is also growing the Group’s own brands internationally, making strategic acquisitions, and building partnerships that strengthen Chalhoub Group’s regional leadership. As an entrepreneur, he founded several startups, including Sport360, which became a 75-person media company with over $10 million in annual revenue. Before becoming CEO, he held senior roles in strategy, growth, innovation, and joint ventures, and worked at L’Oréal USA and Michael Kors, as well as in consulting.

Mohamed Al Hashemi, CEO, Union Coop

Mohamed Al Hashemi is the CEO of Union Coop, where he leads the company’s strategy and operations, focusing on modernizing the cooperative retail model. He has held senior leadership roles at Majid Al Futtaim, managing operations across retail and entertainment businesses in several markets. In addition to his executive role, Al Hashemi serves on industry boards, including the UAE Food Cluster and the Dubai Business Group for Groceries and Hypermarkets, helping shape policy and sector development in retail and food security. Union Coop operates 27 retail branches and 7 shopping malls and has added two grocery formats, Mini Coop and Coop, to its portfolio. It was the first consumer cooperative in the MENA region to introduce smart shopping solutions in multiple locations. The company also helps stabilize prices through promotions, value-based pricing, and annual prize campaigns.

Mohammad A. Baker, Deputy Chairman & CEO, GMG

Mohammad A. Baker is the Deputy Chairman and CEO of GMG, a global well-being company that sells, distributes, and makes a range of international and local brands in sports, everyday goods, health and beauty, home, properties, and logistics. GMG was founded in 1978 by his father, Abdulaziz Hassan Baker, and has become one of the Middle East’s largest consumer groups. Baker took over as leader in 2016 at age 28, focusing on transformation and international growth. Today, GMG has eight divisions, including consumer products, healthcare, education, living, properties, services, and logistics, and manages more than a dozen of its own brands. Its biggest division, GMG Sports, includes Sun & Sand Sports, the group’s main retailer, which his father started in Dubai in 1985. The sports division now operates over 550 stores across 12 countries and distributes top brands such as Nike, Columbia, Timberland, and The North Face.

Mohammed Abdulmagied Seddiqi, CEO, Ahmed Seddiqi

Mohammed Abdulmagied Seddiqi is the Chief Executive Officer of Ahmed Seddiqi, the UAE’s leading luxury watch and jewellery retailer under Seddiqi Holding. He leads the company’s diversification beyond traditional watch retail into lifestyle, events, and new business verticals, while overseeing the Commercial and Brand Management teams. He has strengthened partnerships with global watchmakers, introduced new brands to the region, and secured exclusive limited-edition pieces marking UAE milestones. He co-curates the Rolex Certified Pre-Owned programme and leads initiatives such as Vyntage Horology and EDIT by Ahmed Seddiqi. He also plays a central role in stewarding Dubai Watch Week and contributes to Seddiqi Holding’s broader interests in real estate, education, and investment.

Moosapeta Sridhar, CEO, Khimji Ramdas

Moosapeta Sridhar is the Chief Executive Officer of the Consumer Products Group at Khimji Ramdas, a role he assumed in 2013 after more than two decades with the organisation. He joined the Group in 1992 as a sales management trainee and steadily progressed through senior leadership positions across Oman and the wider Gulf region. Sridhar oversees the distribution of leading international brands, including Procter & Gamble, as well as the Group’s commodity and retail operations. He has also played a key role in expanding modern retail formats in Oman, including the introduction of SPAR supermarkets in partnership with Khimji Ramdas. With over 30 years of experience, Sridhar is recognised for his strong operational discipline, commercial acumen, and commitment to building capable, performance-driven teams.

Muaffaq Mubarah, CEO, Abdullah Al Othaim Markets Company

Muaffaq Mubarah has been CEO of Abdullah Al Othaim Markets Company in Saudi Arabia since February 15, 2023. He has 27 years of experience in senior roles across the industrial, commercial, and logistics sectors. Before joining Al Othaim, he was CEO of Berain, Global Beverage Holding Company, and Al Rajhi Steel, where he also served as Vice President of Sales and Marketing. Earlier, he was Deputy CEO of Naqel, Deputy General Manager at the Arab Company for Manufacturing Medical Products, Advisor at Saudi Post, Sales and Marketing Manager at the National Industrial Company, and held various roles at SABIC, where he started as a chemical engineer.

Muhammad Alagil, Chairman, Jarir Bookstore

Muhammad Alagil is the Chairman of Jarir Marketing Company, also known as Jarir Bookstore, a Saudi retail and wholesale company that has grown from a small bookshop to one of the Gulf’s largest retailers. Under his leadership, Jarir expanded its products to include stationery, office and school supplies, toys, electronics, and technology, serving customers in Saudi Arabia and other Gulf countries. Alagil led Jarir’s move to become an omni-channel retailer. By 2025, e-commerce made up about 30% of total sales, and the company invested in its website and delivery systems. Jarir continues to grow in the region, with dozens of branches across the Gulf as of early 2023.

Mussaab Aboud, CEO, Grandiose

Mussaab Aboud is the CEO of Grandiose, a UAE retail group with food, grocery, and convenience stores. He oversees the company’s strategy and daily operations, aiming to improve store performance, supply chain, and customer experience. Aboud has appeared in regional industry content about leadership in modern grocery. He focuses on managing busy retail operations and making Grandiose more competitive in the UAE’s fast-paced retail market.

N.S. Balasubramanian, CEO, Aster Pharmacy

N.S. Balasubramanian has been CEO of Aster Pharmacy since February 2019. He has decades of experience in pharmacy and healthcare retail, covering operations, network growth, and leadership across the GCC. He started as General Manager at United Pharmacies in 1994, spending over ten years managing stores and helping the company grow. In 2004, he joined Gulf Marketing Group as President of the Healthcare Division and executive committee member, where he helped expand the healthcare retail business until 2019. At Aster Pharmacy, he leads strategy, operations, and growth as the brand expands in the region.

Naresh Bhawnani, Founder & Chairman, West Zone Group

Naresh Bhawnani founded West Zone Group in 2005 with its first supermarket. In 15 years, the group has grown into supermarkets, hypermarkets, logistics, malls, real estate, construction, technology, hospitality, and F&B, always keeping retail central. West Zone now runs over 100 supermarkets and hypermarkets in the UAE, with more than 500,000 square feet of retail space and over 5,000 employees. Under Bhawnani’s leadership, the group has made key acquisitions like Safestway, three Giant branches, and one G-Mart. He focuses on growth, operational excellence, and business diversification while keeping West Zone a top UAE retailer.

Neeraj Teckchandani, CEO, Apparel Group

Neeraj Teckchandani is CEO and Director of Apparel Group, a Dubai-based fashion and lifestyle retail company. The group runs over 2,500 stores and 85 brands, with more than 27,000 employees. Teckchandani has been with Apparel Group since it started in 2000 and now leads its strategy and operations. He is a trained cost accountant and studied at Harvard Business School, Cass Business School, and IIM Ahmedabad. With over 28 years in the UAE, he has experience in strategy, operations, M&A, and finance.

Nehayan Al Ameri, Board Member, Managing Director & CEO, Mair Group

Nehayan Hamad Alameri is a seasoned retail leader with more than two decades of experience and currently serves as Managing Director and Group CEO of MAIR Group. He oversees daily operations and drives the strategic direction of the newly launched Abu Dhabi-based investment company. Previously, he was Managing Director and Group CEO of Abu Dhabi Cooperative Society, where he supported growth following the merger and advanced new opportunities. He also served as Chairman and Vice Chairman of Al Ain Cooperative Society, contributing to its expansion and market leadership in the UAE. Earlier in his career, he held senior roles in the Abu Dhabi Procurement Department, building a strong foundation in operations and governance.

Nilesh Khalkho, CEO and Co-Founder, Sharaf DG

Nilesh Khalkho, CEO and co-founder of Sharaf DG, has over 20 years of experience in retail and technology and helps shape the company’s strategy. He started in telecom, working at Al Futtaim Telecom, DSS Mobile Communications, Reliance Telecom, and HCL Infosystems, gaining skills in sales, marketing, and business development. Sharaf DG, founded in 2005, brought the “big box” retail concept to the Middle East with its first large electronics store in Dubai. The company now runs 30 stores in the UAE, Saudi Arabia, Bahrain, Egypt, and Oman, all focused on a smooth shopping experience.

Omar Hamad Almana, CEO & Founder, Almana Group

Omar Hamad Almana is the CEO and founder of Almana Group, a major Qatari company established in 1961. Under his leadership, the group has expanded to over 30 businesses and represents more than 100 international brands across sectors such as automotive, industrial, contracting, real estate, food and beverage, financial services, IT, security, and travel. Notable ventures include Coca-Cola Al Mana, one of Qatar’s oldest consumer brands, and Manco International General Contracting, which has supported Qatar’s industrial growth since 1970. Almana Group also represents leading automotive brands such as Ford, Chrysler, Dodge, and Hertz, and works with global oil and gas partners.

Omar Hussain Alfardan, President & CEO, Alfardan Group

Omar Hussain Alfardan is the President and CEO of Alfardan Group, a leading family-owned business in Qatar. Under his leadership, the group has grown across hospitality, real estate, automotive, jewellery, exchange, investment, marine services, agriculture, and medical services, strengthening its regional presence. Outside the group, Alfardan is Managing Director of The Commercial Bank of Qatar, Chairman of Alternatif Bank in Turkey, and serves on the advisory board of the Qatar Financial Centre Authority and the Board of Trustees of Hamad Bin Khalifa University. He is also Vice Chairman of United Arab Bank in the UAE, a member of the Qatari Businessmen Association, and a founding member of the Qatar Hotels Association.

Rajat Asthana, CEO, Eros Group

Rajat Asthana is the CEO of Eros Group, which distributes, sells, and services international brands in the UAE and other markets in the Middle East and North Africa. The company started as a single-store distributor and has grown into a multi-brand business with many retail stores and boutiques. Eros Group works with more than 13 global brands, such as Samsung, Huawei, Lennox, and TCL. It operates 15 retail stores and 4 service centers in the UAE. The company uses integrated logistics and service networks to provide a consistent customer experience.

Renuka Jagtiani, Chairwoman and CEO, Landmark Group

Renuka Jagtiani is the Chairwoman and CEO of Landmark Group, a top retail and hospitality company in the Middle East, Africa, and the Indian subcontinent. For over 25 years, she has shaped the group’s strategy and led the growth of its fashion and hospitality businesses. She played a key role in launching the fashion brand Splash in 1993. Today, she oversees all retail and hospitality operations, leads expansion into new markets, improves e-commerce, and strengthens logistics to meet changing customer needs. She also leads Landmark Group’s CSR work through the Jagtiani Foundation, which supports healthcare, food security, and vulnerable communities in the GCC and India.

Said G. Daher, CEO, Azadea Group Holding

Said G. Daher is the CEO of Azadea Group Holding, a leading lifestyle retail company that manages over 50 international brands across 15 markets in the Middle East and Africa. With more than 20 years in retail, Daher has played a key role in Azadea’s growth, serving as Director of Operations in 1995, CFO in 2000, COO in 2005, and CEO since 2008. Daher is focused on regional expansion, retail diversification, and building a positive, empowering culture for Azadea’s 12,000-strong workforce. He helped found the Azadea Foundation, is on the board of the Bader Young Entrepreneurs Program, and serves on advisory boards for RetailME and MRF.

Saifee Rupawala, CEO & Executive Director, Lulu Retail

Saifee Rupawala is the Chief Executive Officer and Executive Director of Lulu Retail, one of the Middle East’s largest retail groups. He took on this role in July 2024 after decades of leadership at the company. Saifee joined Lulu in 1982 and served as CEO from 2005 to 2024, helping grow its hypermarket network and expand its reach across the GCC and international markets. With his leadership, Lulu Retail has become known for quality, variety, and value. He has led the company’s growth, store expansion, and improved operations across the UAE, Saudi Arabia, Kuwait, Oman, Bahrain, and other markets.

Salim Fakhouri, CEO, Cenomi Retail

Salim Fakhouri is the CEO of Cenomi Retail, a leading multi-brand retail franchise operator in the Middle East. He assumed the CEO role in August 2024, following his earlier service as Acting CEO, guiding the company through a strategic transformation and growth phase. Fakhouri has more than 20 years of experience in fashion and consumer retail across the Middle East and North Africa. He joined Cenomi in November 2021 as CEO of the Fashion Division, where he supported international growth and built strong partnerships with global brands. Before Cenomi, he held senior roles at Azadea Group, including President of the Fashion Division and Regional Markets Director, overseeing nearly 50 international retail brands in the GCC and MENA.

Shuja Jashanmal, CEO, Jashanmal Group

Shuja Jashanmal is the Group Chief Executive Officer of Jashanmal Group, a family-run retail business founded in 1919. Under Jashanmal’s leadership, the Group has worked to redefine luxury retail by focusing on innovation, enhanced customer experiences, and new technologies. Projects like in-store digital features and experiential retail show his effort to mix tradition with modern trends. He has also grown the Group’s portfolio by forming partnerships with premium brands, thereby strengthening the company’s presence in key markets. Jashanmal leads with resilience, adaptability, and a focus on the long term. He balances tradition with new strategies, guiding the Group through changes in retail and preparing it for steady growth in a digital, experience-focused industry.

Sima Ved, Founder and Chairwoman, Apparel Group

Sima Ved is the founder and chairwoman of Apparel Group, a major UAE-based retail company that manages over 85 global brands in 2,500 stores across 14 countries, with more than 27, 000 employees. Her leadership has helped Apparel Group become one of the leading retail companies in the Middle East. Ved is a dedicated mentor and supporter of entrepreneurship, helping new founders and supporting the launch of F5 Global and Nysaa. She is active in global leadership groups like YPO and is known for her creative and charitable work, earning respect as a well-rounded leader in global retail.

Sunil Kumar Sekharan, CEO, Spinneys Dubai LLC

Sunil Kumar Sekharan is the CEO of Spinneys Dubai, a top retail company in the UAE. With more than 20 years of experience, Sunil has led Spinneys through strong growth, building its reputation for quality, customer service, and community involvement. With his leadership, the company has grown its presence while focusing on innovation, operational excellence, and sustainability. Sekharan’s vision and dedication to great retail experiences have made Spinneys a key player in the Middle East, balancing new trends with the company’s values and customer focus.

Tala Ishaq Alsahsah, CEO & Founder, Doos

Tala AlSahsah is the CEO and founder of Doos, a Saudi quick-commerce platform for groceries, lifestyle products, and last-minute gifts. AlSahsah started Doos to meet real consumer needs, focusing on reliability, curated products, and eco-friendly practices. Today, Doos serves tens of thousands of users and receives millions of monthly impressions, making it a trusted choice for convenience and quality. AlSahsah began her career in corporate banking at SAMBA and SHUAA Capital, then became Managing Director at AlRama, where she modernized the Noura Pharmacy chain. She later founded TAN Gulf and was among the first Saudi women to lead a major FMCG and cosmetics distribution network across more than 7,000 stores.

Toufic Kreidieh, Executive Chairman & Co-Founder, Brands for Less Group

Toufic Kreidieh is the Executive Chairman and Co-Founder of Brands For Less Group (BFL Group), an off-price retail business offering luxury brands at accessible prices across fashion, accessories, toys, and home décor. He co-founded the company in 1996 with Yasser Beydoun, launching its first store in Lebanon before expanding to the UAE in 2000. Under his leadership, the group has grown into a multi-concept retail platform, introducing brands such as Toys For Less, Homes For Less, Tchibo, and Mumuso. Kreidieh has played a central role in driving the company’s regional expansion and strengthening its position as a leading off-price retailer across the Middle East and Europe.

Vidya M Chhabria, Chairperson, Jumbo Group

Vidya Chhabria has led Jumbo Group since 2002, guiding the company’s long-term growth and strategic direction. Under her leadership, the Group has strengthened its multi-brand retail model and expanded its footprint across consumer and business-to-business segments. Today, Jumbo employs more than 2,500 people and represents over 60 global brands, including Sony, Apple, Samsung, Dyson, Hisense, and Lenovo. The Group also provides after-sales services across categories such as consumer electronics, home appliances, mobility, and IT products. Alongside its commercial operations, Jumbo supports community initiatives, including contributions to Dubai Cares, reflecting its broader engagement in education-focused programmes.

Wassim Arabi, President of Retail, Majid Al Futtaim

Wassim Arabi is a retail executive with more than three decades of experience in retail and mall operations. He has led large-scale commercial businesses across the region, focusing on strategic growth, operational performance, and portfolio management. Prior to his current role, he served as Group Chief Executive Officer of Emaar Malls and Entertainment, overseeing retail and leisure assets. He has also held senior leadership positions at Alshaya Group, contributing to the expansion and management of international brand portfolios. Arabi’s experience spans multi-brand retail operations, shopping mall management, and organisational transformation, with a consistent focus on customer experience, business development, and sustainable growth across diverse markets.

Yasser Johari, CEO, Nahdi Medical Company

Yasser Johari is CEO of Nahdi Medical Company, Saudi Arabia’s largest pharmacy chain. He manages retail and healthcare operations across more than 1,100 pharmacies, ensuring stores run smoothly, products are available, and services are reliable. Johari has spoken publicly about the role of pharmacies in Saudi healthcare, especially regarding access and reliability. He aims to balance large-scale retail with healthcare service standards, keeping Nahdi in line with changing consumer needs and national health goals.

Yasser Taher, CEO, MAGRABi Retail Group

Yasser Taher is the Chief Executive Officer of MAGRABi Retail Group, which operates one of the region’s largest eyewear retail networks. He oversees commercial performance, retail expansion, and operations across multiple markets, steering the company’s growth in a sector that sits at the intersection of healthcare and fashion. Taher has been instrumental in modernizing the business, strengthening customer experience, and advancing omnichannel capabilities to meet evolving consumer expectations. Beyond day-to-day operations, he leads corporate strategy, organizational development, and performance management across MAGRABi’s regional footprint, aligning the group’s retail and clinical services with long-term growth objectives.

Zaid Alqufaidi, Managing Director, ENOC Retail

Zaid Alqufaidi is Managing Director of ENOC Retail, leading the strategic growth of ENOC Group’s retail business. He has been with the group for many years and has wide experience in oil and gas, covering marketing, aviation, terminal operations, and supply. At ENOC, Alqufaidi has held several top roles. He was Managing Director of ENOC’s marketing division, became CEO of EPPCO Group in 2010, and earlier managed Terminals, Distribution, and Aviation Operations in 2000. ENOC Retail is part of the Emirates National Oil Company, which operates fuel and convenience stores. It is turning service stations into modern retail spots, offering ZOOM stores, Pronto food, vehicle services, EV charging, and digital options like ENOC Link for mobile fuel delivery. The business focuses on technology, sustainability, and better customer experience for people across the UAE and Saudi Arabia.

The post Retail in the Middle East is being rebuilt in real time. These 60 leaders are designing what comes next appeared first on Fast Company Middle East | The future of tech, business and innovation..

These 50 leaders are at the forefront of an AI-driven future in the Middle East

FAST COMPANY STAFF — Wed, 16 Jul 2025 04:55:37 +0000

https://fastcompanyme.com/codesign/

Over the past few years, artificial intelligence (AI) has been the subject of unprecedented investment and enthusiasm, driven by promises of revolutionary transformation across every business function.

Shaping the future of AI-powered business strategies, these thought leaders are at the forefront of innovation, driving advancements in automation, enterprise AI, and digital transformation. They represent diverse fields, including academia, technology, healthcare, finance, and manufacturing.

The Fast Company Middle East editorial team carefully selected individuals who have demonstrated outstanding contributions in AI-driven impact on their industry, thought leadership, and global influence.

This list highlights various professionals, from researchers to C-suite executives and AI pioneers, who are not just adapting to the future—they are shaping the real acceleration in both the development and application of the technology.

We’ve compiled the list in alphabetical order.

Abhinav Sharma, CTO, Cisco APJC

Abhinav Sharma has over two decades of experience driving AI-powered automation, digital transformation, and enterprise modernization across global markets. As the CTO—AI & Automation, CX (Customer Experience) for Cisco APJC, he leads strategic initiatives embedding AI and Machine Learning into IT operations, service management, and enterprise platforms. His leadership includes spearheading the development of an AI-powered Observability Platform and deploying production-grade AI models that significantly improved fault prediction, anomaly detection, and incident resolution across networks. A strong advocate of LLM integration and fine-tuning methodologies like SFT, PEFT, and RLHF, he has deployed models using OpenAI, Anthropic, and Hugging Face platforms. His expertise spans OSS/BSS integration, MLOps orchestration, and model pipelines using Transformers, LangChain, Kubeflow, and FAISS/ChromaDB.

Ahmed Serag, Chief AI Officer, Weill Cornell Medicine

Professor Ahmed Serag is driving transformative innovation in the Middle East and globally. He founded and directs the AI Innovation Lab at Weill Cornell Medicine in Qatar, leading cutting-edge AI research and fostering talent and strategic partnerships. Dr. Serag’s research boasts over 150 publications. His career includes impactful leadership roles at Philips and Novartis, spearheading AI strategies and leading the development and commercialization of pioneering AI algorithms across industries. He is dedicated to shaping AI’s future ethically, leveraging its potential for broad societal impact, and advancing the region’s standing as a global innovation hub.

Dr. Akram Awad, Managing Director & Partner, BCG

Dr. Akram Awad leads BCG’s global Smart Cities work and shapes the public sector’s future of technology and AI. With nearly 20 years of experience in consulting, telecom, and tech, he advises senior leaders in the Middle East and globally on harnessing AI and data to drive economic and societal progress. A thought leader and renowned public speaker at the intersection of AI, urban innovation, and public policy, Dr. Awad has helped craft national strategies for data, AI, and Smart Cities and enabled AI-powered governance. He led the creation of BCG’s ASPIRE framework for national AI strategies. He has co-led several of BCG’s flagship AI studies, including the Global AI Maturity Matrix and the GCC AI Pulse. He champions human-centric AI and contributes to global initiatives like the Global AI Summit.

Alessio Bagnaresi, Vice President of AI – Middle East, Africa, and Turkey, Oracle

Alessio Bagnaresi has 25 years of experience in the technology industry, with long tenure in big tech companies, including Microsoft, Google, and IBM, and as co-founder of three startups. In his current role, he, with his team, helps enterprises and AI native companies realize business value at speed, scale, and security with Oracle AI infrastructure and platform solutions. In his career, he has been responsible for commercializing Generative AI platforms and infrastructure, including Google Gemini and Microsoft OpenAI. He has played an important role in advocating AI to regional startups, universities, and research institutions by conducting seminars, panels, and advisory sessions.

Amel Chadli, President of Gulf Cluster, Schneider Electric

As the President of Schneider Electric’s Gulf Cluster, Amel Chadli has been instrumental in accelerating the company’s adoption of AI-powered solutions in sustainability, energy management, and industrial automation. Since assuming her role in 2024, Chadli has supported the local AI movement by establishing local prefabrication for “Made in UAE” AI-ready data centers. This initiative enhances the local economy and equips the region with advanced facilities for AI advancements. She is dedicated to innovation and sustainability, making notable strides in the local AI movement and sustainable infrastructure development. Her nearly 20-year journey spans financial leadership, strategy, and cross-regional business development. Chadli is also a champion of inclusivity, local talent, and women in tech. She continues to shape the region’s AI-driven sustainable future.

Amit Rawal, Chief Product & AI Officer, Cafu

Amit Rawal is a builder, teacher, and lifelong learner shaping the future of AI and human potential. As Chief Product & AI Officer at Dubai-based Cafu, he leads one of the boldest AI transformations in mobility, logistics, personalization, and automation. A former Apple AI Product Leader and Stanford Fellow, he blends deep tech with emotional insight to design systems that don’t just scale, but serve. Rawal teaches global executives AI-Supercharged Data Analysis & Storytelling and is the founder of Superchargelife.ai, an AI-powered Life OS that helps people work smarter, live longer, and grow richer. With two decades of impact across six continents, he’s on a mission to build AI systems that are intelligent but also intuitive, inclusive, and deeply human.

Ashish Koshy, CEO, Inception

Ashish Koshy has over two decades of experience driving large-scale AI and technology initiatives across multiple industries. At Inception, he leads the development of an integrated ecosystem of AI-powered solutions, partnering with public and private sectors to accelerate innovation. His focus on AI-driven innovation ensures that Inception stays at the cutting edge of technological advancement, leveraging AI and big data strategies to scale businesses and drive change.

Before joining Inception, Ashish served as Group Chief Operating Officer at M42, where he played a key role in transforming the healthcare division through innovative clinical solutions and introduced flagship initiatives in advanced diagnostics, digital health, and environmental sciences. He is passionate about empowering young professionals to embrace AI and digital transformation, equipping them with the tools and knowledge, and is committed to shaping a future where AI and technology not only drive business growth but also deliver sustainable and societal benefits.

Awad Ahmed Ali El-Sidiq, Head of Artificial Intelligent & Data Science, ADNOC

Awad Ahmed Ali El-Sidiq has over 20 years of experience architecting and managing large enterprise analytics applications and advanced AI solutions. He pioneered BI & advanced analytics (AI/ML) solutions in the oil and gas industry in the Middle East and Africa region (MEA). He has led major AI/ML use cases development and deployment with huge business revenues and benefits.

Bahaa Farouk, Chief Digital & Data Officer, Suez Canal Bank

Bahaa Farouk has over 20 years of experience in IT, telecommunications, banking, and digital transformation across Egypt, the Gulf, and Europe.

Throughout his career, Farouk has worked with global industry leaders such as Huawei, HP, Ooredoo, Vodafone, and Banque Misr. Currently, as Chief Digital & Data Officer at Suez Canal Bank, he spearheads digital and data transformation initiatives, implementing cutting-edge solutions and agile methodologies to drive innovation and operational excellence. His expertise spans cloud computing, digital strategy, and large-scale IT modernization, positioning him as a key player in the region’s evolving tech landscape.

Bart Pietruszka, Founder & CEO, Refocus AI

Bart Pietruszka is the founder & CEO of Refocus AI, a consultancy helping organizations across the GCC unlock growth and efficiency through data, analytics, and AI. Formerly the Chief Data & Analytics Officer at HSBC, Bart brings a commercial mindset to AI, advising executive teams on how to turn emerging technologies into measurable business value. Refocus AI works with leading banks and enterprises, maintains strong relationships with regional ministries, and actively supports Dubai SME and Emirati startups. Pietruszka also leads a growing community of over 120 IT and tech specialists in the UAE and regularly speaks at industry events, connecting innovation with real-world execution.

Caner Canak, Group Director of AI & Data Science, Ooredoo Group

Caner Çanak leads AI and data science initiatives across the Ooredoo Group and specializes in transforming complex data into strategic insights that fuel innovation and business growth. His expertise spans AI technologies—including video and image processing, chatbots, RPA, mobile analytics, big data, business intelligence systems, and data warehousing. Çanak has led successful credit scoring, forecasting, and network analytics projects. His leadership in data monetization has helped unlock new digital revenue streams and enhance decision-making across the group.

Chiara Marcati, Chief AI Advisory and Business Officer, AI71

Chiara Marcati, the Chief AI Advisory and Business Officer at AI71, leads the design and scale-up of AI solutions that rewire decision-making across industries. She is passionate about transforming how people and organizations operate by applying technology to improve lives and livelihoods and harnessing the power of data-driven intelligence. Marcati’s work spans change management, capacity building, and embedding AI into core business processes to unlock long-term value. Before joining AI71, she spent 20 years as a Partner at McKinsey & Company. There, she advised leading private—and public-sector institutions on big data, AI, and expenditure optimization and led QuantumBlack, McKinsey’s specialized AI arm, across the EEMA region.

Chris Shayan, Head of AI, Backbase

Chris Shayan, a leader in AI innovation, spearheads the AI division at Backbase. With two decades of extensive technology experience across banking and fintech, Shayan leverages cutting-edge AI to redefine customer engagement and deliver substantial business growth. At Backbase, he is instrumental in developing advanced AI capabilities that empower financial institutions. His contributions include pioneering Customer Lifetime Orchestration solutions and simplifying complex data engineering and ML processes into intuitive, ‘clicks-to-go-live’ journeys. He champions the vision for a proactive AI financial coach agent designed to intelligently manage customer finances without constant user intervention. His leadership is shaping the future of AI in banking, fostering a new era of intelligent, personalized financial services that move beyond tactical features to truly transformative solutions.

Dena Almansoori, Group Chief AI and Data Officer, e&

As the Group Chief AI and Data Officer at e&, Dena Almansoori drives the AI and data strategy across 38 countries. With a proven track record in transforming organizations and shaping forward-looking strategies, she brings deep expertise in leveraging emerging technologies to unlock business value. Prior to joining e& in 2020, she founded WhiteBox HR, an award-winning AI tech company. Her leadership spans Fortune 500 companies and multiple industries, where she has consistently championed innovation, digital transformation, and progressive organizational cultures.

Dr. Dirk Jungnickel, Senior VP Enterprise Analytics & Intelligence, Emirates Group

Dr. Dirk Jungnickel leads business intelligence, data science, and AI initiatives at Emirates Group. With over 25 years of private sector experience and a background as an Assistant Professor in theoretical physics, Dr. Jungnickel has held senior executive roles in various industries, including telecommunications, consulting, and aviation. He specializes in digital transformation, particularly data-driven decision-making and the adoption of AI, building advanced technical and organizational capabilities while managing the associated complex change. At Emirates, he has driven the systematic deployment of machine learning and AI solutions, significantly enhancing customer experience, operational efficiency, and strategic decision-making. Recognized as a thought leader in analytics and AI, Dr Jungnickel is a frequent speaker at major international conferences, where he addresses innovation, AI, its governance, and the evolving landscape of data science.

Lt. Colonel Dr. Essa Almutawa, Chief Artificial Intelligence Officer, Dubai Civil Defense (DCD)

Lt. Colonel Dr. Essa Almutawa is the Chief Artificial Intelligence Officer, Head of Global Indicators for Fire Incidents, and Director of the Monitoring and Inspection Department at Dubai Civil Defense. He leads AI integration across DCD, pioneering a strategic shift toward smarter, data-driven emergency response and safety systems. With deep expertise in crisis management, information security governance, and digital transformation, Dr. Essa plays a vital role in aligning national and international safety standards. His forward-thinking leadership has positioned Dubai Civil Defense as a regional benchmark for innovation, resilience, and operational excellence in public safety.

Dr. Eva-Marie Müller-Stüler, Partner Data & AI, EY

Dr. Eva-Marie Müller-Stüler’s transformative contributions shape modern data ecosystems and ethical AI frameworks. Leading EY’s Data & AI practice in MENA, she designs cutting-edge AI strategies for Fortune 500 firms and governments, integrating AgenticAI (autonomous systems) and Generative AI to revolutionize decision-making and workflows. Formerly IBM’s CTO for AI in MEA, she built scalable, ethical AI solutions, cementing her reputation as an industry architect.

A champion of diversity, she mentors women in STEM through initiatives like Women in Data Science, advocating that inclusive teams drive innovation. A sought-after speaker and entrepreneur, she bridges AI ambition with real-world impact, proving that intelligent systems can learn, adapt, and lead ethically.

Gopinath Polavarapu, Chief Digital & AI Officer, Jaggaer

Gopinath Polavarapu has spent over two decades turning emerging technologies and AI into multi-billion-dollar growth stories. From scaling conversational AI platforms to leading transformative enterprise AI deployments, his work has consistently redefined what’s possible with intelligent automation. As the former Chief Solutions Officer at Kore.ai, he architected prebuilt AI solutions across industries, from banking to healthcare. His deep expertise spans product vision, GTM execution, and forging global alliances with hyperscalers and technology partners.

Now, as Chief Digital and AI Officer at Jaggaer, he is building an enterprise-wide AI roadmap centered on Agentic AI. His mandate includes accelerating the use of fine-tuned LLMs and autonomous workflows to transform procurement, automate decision-making, and deliver tangible outcomes in cost efficiency, compliance, and performance. GP’s commitment to advancing AI extends beyond the enterprise—he mentors talent, advises startups, and champions the ethical, human-centric evolution of AI.

Dr. Hanan El Basha, Co-Founder & CSO, Maverika

Dr. Hanan El Basha is a multi-time founder, visionary business strategist, AI advocate, and ecosystem builder. She is the co-founder & chief strategy officer at Maverika, a company developing AI agents to augment enterprise operations and unlock strategic potential. She is a leader in bridging human insight with technological advancement. Dr. Hanan is passionate about making AI accessible and actionable, particularly for resource-constrained businesses. Her work stands at the intersection of innovation, inclusivity, and intention.

Hussein Al-Natsheh, CTO – GenAI & Unstructured Data, Beyond Limits

Dr. Hussein Al-Natsheh is a leading AI expert in the EMEA region, with over 20 years of experience in the field. Currently serving as Chief Technology Officer of Generative AI and Unstructured Data Science at Beyond Limits, Inc., he has established the Center of Excellence for Unstructured Data, expanding the company’s capabilities with Generative AI and Large Language Models. Under his leadership, innovative solutions such as machine vision for smart mobility, the “Beyond Search” platform, and a no-code machine learning simulation-based optimization platform have been launched. Before this, as Chief AI Officer at Mawdoo3 Limited, he was instrumental in developing the top Arabic NLP toolkit and introducing Salma.ai and Qalam.ai. With a Ph.D. in data science from the University of Lyon and multiple advanced degrees, his career includes the founding of AI startups and key contributions to Jordan’s knowledge economy strategy. His expertise is regularly showcased as a speaker at prominent AI events.

Jack Hidary, CEO, SandboxAQ

Jack Hidary leads SandboxAQ, which focuses on enterprise SaaS solutions at the convergence of AI and Quantum tech. He is the author of Quantum Computing: An Applied Approach, one of the leading textbooks in the field. It is used in undergraduate and PhD programs and corporate training sessions. Hidary also co-authored a series of AI research papers with collaborators at MIT. He is a serial entrepreneur and co-founder of several tech companies. He is a trustee of the X Prize Foundation and has been a board member of Trickle Up, which helps thousands of entrepreneurs start small businesses each year.

Joe Devassy, Director, Strategic Alliances & Generative AI – Center of Excellence, KPMG Lower Gulf

Joe Devassy has over 30 years of experience in the Middle East and Africa’s tech sector, including leadership roles at Microsoft, Nokia, and Digital Equipment Corporation. A techno-commercial strategist with a deep focus on AI, Joe leads KPMG’s Generative AI initiatives with technology vendors in the UAE and Oman, translating innovation into real-world solutions. As one of KPMG’s lead AI ambassadors, he drives strategic partnerships with major tech firms such as Microsoft, Oracle, SAP, IBM, and ServiceNow. Devassy played a pivotal role in launching the UAE Generative AI Center of Excellence in partnership with Microsoft and developing KPMG’s first internal GenAI tool, KITE. He also champions internal AI adoption, including Microsoft Copilot, and contributes to AI thought leadership locally and globally.

Joe Dunleavy, EMEA CTO and Head of Dava.X AI, Endava

As the EMEA CTO and Head of Dava.X AI at Endava, Joe Dunleavy leads the company’s global AI strategy, innovation delivery, and cross-functional teams working across industries to turn emerging AI capabilities into real-world value. Reporting to Endava’s Global CTO, he has been instrumental in developing the company’s AI propositions, including its first-of-its-kind agentic AI industry accelerator. With over 20 years of experience in AI, innovation, design, software delivery, and business leadership, Dunleavy brings a multidisciplinary lens to AI implementation. He is also an active mentor, coach, and advocate for innovation-led growth across the tech ecosystem.

Kiril Evtimov, CEO of Core42 and Group CTO, G42

Kiril Evtimov is a technology leader with extensive global experience spanning startups and Fortune 500 companies. As CEO of Core42, Evtimov leads the company in delivering best-in-class cloud and AI platform infrastructure, enabling solutions across various industries. As Group CTO at G42, he oversees the technology roadmap, innovation, and growth initiatives across the operating businesses. He has also advised several notable companies and serves on the boards of both public and private entities, including Presight, a leading AI and analytics firm, and Space42, a UAE-based AI-powered SpaceTech company. Renowned for aligning technology with business strategy, Evtimov continues to impact the UAE’s tech ecosystem, particularly in AI, cloud, and data platforms, contributing significantly to the region’s digital transformation and global leadership in innovation.

Krishna Sai, Chief Technology Officer, SolarWinds

Krishna Sai is the CTO at SolarWinds, where he leads engineering, technology, and architecture. He focuses on building resilient, AI-driven systems for the modern enterprise. At SolarWinds, he champions the integration of emerging technologies — particularly agentic and generative AI — into observability and incident response solutions that unify visibility across on-prem, cloud, and hybrid environments. Previously, Sai held leadership roles at Atlassian, Groupon, and Polycom, co-founded two technology companies, and holds several patents. He is passionate about simplifying complexity, enabling predictability through AI by Design, and empowering teams to do the right thing for customers, the company, and themselves.

Kuntal Malia, Chief Data & AI Officer, Metro Brands

Kuntal Malia is a strategic AI and data executive recognized for delivering impactful business results through AI and advanced analytics. Malia started her AI journey by building algorithms and went on to lead global data science teams. With over 20 years of global experience across Fortune 500 companies and innovative startups, she currently serves as the Chief Data and Insights Officer at Metro Brands, driving AI initiatives across the enterprise.

Previously, Kuntal co‑founded StyleNook, an AI‑powered personal styling platform, scaling it to 100,000 users through hyper‑personalized recommendations and a delightful customer experience. Committed to fostering diversity in tech, she actively mentors women. Kuntal is advocating for responsible AI adoption and innovation across industries.

Kurt Muehmel, Head of AI Strategy, Dataiku

Kurt Muehmel is the Head of AI Strategy at Dataiku, advising enterprise leaders on scaling AI across technology, business, and organizational dimensions. Muehmel co-authored the forthcoming O’Reilly book on LLM Mesh architectures, which outlines how organizations can build modular, secure, and cost-efficient agentic applications. His thought leadership focuses on an LLM Mesh as a unifying backbone for enterprise AI, enabling safety filters, access controls, and auditability at scale. With a career spanning the UN, a Big Four consultancy, and education, Muehmel brings a globally informed, systems-level perspective to the design of trustworthy AI. He advocates for architectures that balance rapid innovation with operational governance, helping enterprises move beyond chatbots to domain-specific, agentic applications.

Lamya Abdulaziz AlOmair, Executive Expert Advisor at Technology Foresight and Digital Economy, Ministry of Communications and Information Technology of Saudi Arabia

Dr. Lamya Alomair is a leader in technology and AI, pioneering data-driven decision-making and spearheading digital transformation in Saudi Arabia, with a proven track record in strategic leadership. Dr. Lamya has been pivotal in advancing AI adoption and supporting Saudi Arabia’s Vision 2030 digital ambitions. She is a distinguished speaker at high-level international forums, including the UN, OECD, and IMF, where she advocates for AI and its impact on the digital economy. As a visionary leader, she supports AI-driven solutions. She analyzes future technological trends to assess their cross-industry impact, delivering strategic insights that drive innovation and sustainable growth in the digital economy.

Mahmoud Abdelaziz, CEO, Devision X

As the CEO and Co-Founder of DevisionX, Mahmoud Abdelaziz leads innovation in the AI computer vision industry through its flagship no-code Vision Workflow Builder platform, Tuba.AI. With over 12 years of experience spearheading impactful projects and products across computer vision, robotics, AI, digital transformation, fintech, e-KYC, RPA, and SaaS, Abdelaziz blends deep technical expertise with strategic business insights. He excels at bridging product design, architecture, and the software development cycle with a keen understanding of market dynamics and customer needs. His leadership has empowered global industries, including manufacturing, agriculture, and retail, to rapidly adopt sophisticated yet accessible AI-driven vision solutions, driving significant digital transformation.

Manal Jalloul, Founder, AI Lab

Dr. Manal Jalloul is the co-founder and CEO of AI-Lab, an AI consultancy and training company that provides specialized hands-on training and consulting services. Through the AI Lab, Dr. Jalloul strives to drive the adoption of AI among the startup ecosystem. She is a member of the International Group of Artificial Intelligence (IGOAI) advisory board and serves as Lebanon’s country advisor. She is also an executive member of the Global AI Ethics Institute expert team, which aims to build a strong and fair global governance system for AI. Dr. Manal is also a lecturer and researcher at the American University of Beirut. Her research interests lie in AI, computer vision, 3D printing, and parallel computing.

Manish Vaidya, Data Science & AI Head, Department of Culture and Tourism – Abu Dhabi

Manish Vaidya is an accomplished leader in data science and AI. His core competencies include AI, machine learning, advanced data visualization, and operational optimization, underpinned by a balanced integration of technical expertise and strategic acumen. As Head of AI at the Department of Culture and Tourism – Abu Dhabi, Vaidya spearheads data-driven initiatives that promote innovation, foster collaboration, and deliver measurable outcomes. He also lends his expertise as an advisor to AI startups, supporting the development and scaling up of impactful, technology-driven solutions. A strong proponent of digital transformation, he remains committed to leveraging emerging technologies to address complex challenges and deliver sustainable value at scale.

Merouane Debbah, Professor at Khalifa University, Director of the KU 6G Research Center

Mérouane Debbah is a researcher, educator, and technology entrepreneur. He has founded several public and industrial research centers and start-ups. He is now a Professor at Khalifa University of Science and Technology in Abu Dhabi and the founding Director of the KU 6G Research Center. His research has been at the interface of fundamental mathematics, algorithms, statistics, information, and communication sciences with a special focus on random matrix theory and learning algorithms. In the AI field, he is known for his work on Large Language Models, distributed AI systems for networks, and semantic communications. He received multiple prestigious distinctions, prizes, and best paper awards for his contributions to both fields. In 2024, he pioneered the concept of TelecomGPT. He is chair of the IEEE Large Generative AI Models in Telecom (GenAINet) Emerging Technology Initiative and a Marconi Prize Selection Advisory Committee member.

Dr. Mohammed Alhussein, Founder & CEO, Mozn

Dr. Mohammed Alhussein is the Founder and CEO of Mozn, an AI company driving innovation across industries. Before founding Mozn, Dr. Alhussein was a founding committee member and board member of the Saudi Information Technology Company (SITE). He was also part of the founding team at Elm. Additionally, he served as an Assistant Professor at the College of Computer and Information Sciences at King Saud University, contributing to academic advancements within the field. Dr. Alhussein’s research in cybersecurity has resulted in several patents, demonstrating his commitment to advancing technology and innovation.

Mohammed Bin Sulaiman, CEO, Data Hub Integrated Solutions Moro LLC (Moro Hub)

Mohammed Bin Sulaiman, who is leading Moro Hub to be the best data hub to offer best-of-breed technology solutions, abreast with the latest digital services, focusing on sustainability and sovereignty, is an inspiring and collaborative leader with the skills to motivate and lead people in a diverse cultural environment. He has over 22 years of cross-functional expertise in the telecom, energy, and digital solutions spectrum. He began his career at the Emirates Telecommunication Group Company (Etisalat) in 2003, serving in various positions in Telecom Carrier, SMB/ Channels, and Govt & Enterprise Sales. Bin Sulaiman possesses high business acumen skills in leading B2B & B2C market segments. In 2016, he joined Dubai Electricity and Water Authority and was appointed Chief Digital Solutions Officer to lead digital innovation, customer happiness, and transformation projects.

Mohammad Refai, Director AI & Data Science, Du

Mohammad Refai is the Director of Artificial Intelligence at du, leading enterprise-wide AI initiatives that enhance customer experience and optimize operations. With over 13 years of experience in full-stack AI solution development, he combines strategic vision with deep technical expertise. Refai is known for his ability to engage both C-level leaders and engineering teams, ensuring AI strategies are effectively translated into impactful business outcomes. At du, he is pivotal in advancing the company’s digital transformation journey.

Moza Omar Al Futtaim, Chief AI Officer, Al-Futtaim

Moza Al Futtaim is the Chief AI Officer at Al-Futtaim, a diversified and progressive privately held regional business headquartered in Dubai. In this first-of-its-kind role, she leads the Group’s AI strategy, driving innovation across its diverse portfolio by embedding AI into operations to boost efficiency, enhance customer experience, and fuel business growth. Her vision is to cultivate a culture of AI adoption and continuous learning, positioning AI as a core driver of strategic development. Previously, she was Head of Corporate Social Responsibility, leading impactful initiatives in social welfare, environmental sustainability, disaster relief, and inclusive employment. Her multidisciplinary background uniquely equips her to lead Al-Futtaim’s AI-driven transformation.

Dr. Najwa Aaraj, CEO, TII

Dr. Najwa Aaraj is the CEO of the Technology Innovation Institute (TII), the applied research pillar of the Advanced Technology Research Council (ATRC), the overarching advanced technology body in Abu Dhabi responsible for driving research and development for transformative technology outcomes. She has extensive expertise in applied cryptography, trusted platforms, security architecture for embedded systems, software exploit detection and prevention systems, and biometrics. She also specializes in shaping the robotics and self-organized autonomous vehicles ecosystem in the UAE and beyond, exploring their application across air, land, on-sea, and underwater.

Dr. Aaraj has contributed multiple conference papers for professional bodies such as the Institute of Electrical and Electronics Engineers (IEEE) and Association for Computing Machinery (ACM), journal papers, and book chapters, and received patents on applied cryptography, embedded system security, and machine learning-based protection of Internet of Things (IoT) systems. She is also an Adjunct Professor at the Mohamed Bin Zayed University of Artificial Intelligence (Machine Learning Research Group) and an adviser to multiple security and Machine Learning startups, including Okinawa Institute of Science and Technology Graduate University.

Nicolai Solling, Chief Technology Officer, Help AG

As CTO at Help AG, Nicolai Solling leads the company’s professional services, support operations, and technical vendor management across the region. With over two decades of experience in the IT and network industry, Nicolai has been instrumental in architecting and deploying some of the most advanced cybersecurity infrastructures for enterprises across various sectors. Renowned for his deep expertise in cybersecurity technologies and practical experience in solution integration, design, and presales, Solling also plays a pivotal role in driving Help AG’s innovation strategy. He actively identifies emerging technologies and brings impactful, next-generation solutions to the market, particularly in AI and post-quantum cryptography.

Nikita Gordeev, Chief Technology Officer, Snoonu

Nikita is the CTO at Snoonu, Qatar’s fastest-growing technology company. He has over 10 years of dedication to software development and leadership roles in the banking, telecommunication, and e-commerce sectors. Empowered by a master’s degree in Information Security and advanced studies at MIT, he is always open and eager to share knowledge and insights with those who are interested.

Noor Alnahhas, CEO, nybl

Noor Alnahhas is a serial entrepreneur with a 20-year track record of developing and scaling new companies and technologies. Apart from being the co-founder and CEO of nybl, Alnahhas serves as a strategy and growth advisor to several startups and businesses in Dubai and globally and is an advisory board member on the AI and Ethics board in Dubai. Pushing boundaries from the Middle East to the rest of the world, his role extends beyond the boardroom, as he actively partakes in international events showcasing the advancements of Middle East technology on a global stage.

Nurettin Cetinkaya, Network Infrastructure CTO Middle East, Nokia

Nurettin Cetinkaya has a proven track record of leadership and innovation. He spearheads strategic initiatives and technological advancements to shape the future of telecom networks in the Middle East. Before joining Nokia, Cetinkaya held several influential positions within Alcatel-Lucent, where he demonstrated his prowess as a visionary leader. As the CTO & Technical Sales Leader for the Middle East, Turkey, and Africa region, he crafted and executed comprehensive technical sales strategies, fostering collaboration and driving growth initiatives. With a strong background in research and development, he contributed to establishing a government-certified R&D center in Istanbul. He secured funding for major projects, showcasing his dedication to driving innovation and technological excellence.

Olaf Penne, Lead Expert for Data, Analytics & AI at EDGE Learning & Innovation Factory

Olaf Penne is a Lead Expert for Data, Analytics, and AI at the Learning & Innovation Factory of EDGE, a fastest-growing advanced technology and defense group based in Abu Dhabi, where he established the AI Academy. The Learning & Innovation Factory is a hub that offers advanced upskilling and technology-driven solutions to enhance manufacturing excellence and innovation in the defense and industrial sectors. Within this role, he leads AI training initiatives that span multiple organizational levels, from executive leadership to AI professionals and across EDGE entities. With 20 years of data and AI experience and a passion for education, Penne brings a unique perspective to AI training. His innovative approach to AI education and talent development has positioned the Learning & Innovation Factory as a leader in the region’s AI education landscape.

Omran AlShamsi, Chief of AI, Ministry of Human Resources and Emiratisation

Omran Alshamsi is the Chief AI Officer at the UAE’s Ministry of Human Resources and Emiratisation, leading efforts to embed AI into national labor systems. His work focuses on harnessing AI to enhance workforce planning, streamline services, and support evidence-based policymaking. Prior to this, he held key roles in data governance at the Statistics Centre – Abu Dhabi and systems development at the Federal Authority for Government Human Resources. With over six years of experience in public sector innovation, Alshamsi deeply understands how emerging technologies can drive operational efficiency and long-term economic resilience. His leadership reflects a strong commitment to modernizing government infrastructure through responsible AI adoption and data-led transformation.

Padam Kafle, Head of Innovation, Aster DM Healthcare

Padam Kafle is redefining the future of healthcare and intelligence by pioneering decentralized superintelligence ecosystems. As the mind behind PAHSI (Personalized Artificial Healthcare SuperIntelligence) and ALIF (Advanced Life-Integrating Intelligence Framework), he leads the next wave of AI evolution beyond conventional boundaries. Currently, Kafle is building AXZ.SI, a blockchain-powered superintelligence platform, and Alif Healthchain, the world’s first decentralized health wallet ecosystem secured by AFT (Alif Fractioner Token) and Alif Vault — empowering individuals to own, control, and monetize their healthcare data securely across Web3 networks. His work bridges cognition, trust, and freedom in the digital era, laying the foundations for intelligent, self-sovereign healthcare ecosystems that belong to people, not systems.

Paul Potgieter, Director – Technology, Product and Platforms, NEOM

Paul Potgieter is a visionary AI leader. As a senior executive within Oxagon, NEOM’s advanced and cognitive industrial city, Potgieter is actively shaping the future of intelligent manufacturing and data-driven economies. He also serves as Chairman of the South African Business Council, where he champions cross-regional collaboration and economic transformation between Africa and the Gulf. He thrives at the intersection of vision, technology, and execution, and his journey reflects a commitment to harnessing AI as a tool and a catalyst for societal and industrial renewal. Through platforms like Oxagon and the South African Business Council, he inspires leaders, innovators, and nations to believe in possibility and act on it.

Rob Lee, CTO, Pure Storage

Rob Lee is CTO at Pure Storage, focused on global technology strategy and identifying innovations and market expansion opportunities. He joined Pure Storage in 2013 as part of the FlashBlade founding team and led the software architecture and development, from concept to launch, for the product, which has eclipsed $1 billion in business. Prior to Pure Storage, Lee was an Architect at Oracle, where he worked on programming language runtimes for the Oracle RDBMS and high-performance distributed transaction processing systems. He focused on improving the performance, reliability, and programming models behind large-scale distributed systems. He holds over 75 patents in distributed systems, language runtimes, and storage systems.

Dr. Sanjay Chawla, Chief Scientist of Qatar Computing Research Institute, Hamad Bin Khalifa University

Sanjay Chawla is the Chief Scientist of Qatar Computing Research Institute, Hamad Bin Khalifa University. He has contributed extensively to several strategic AI initiatives in HBKU and Qatar, including Fanar, the Arabic-centric multimodal Generative AI platform; the UK-Qatar AI Commission; the National AI Strategy of Qatar; a research partnership with Boeing Research and Technology; and a collaboration with MIT on AI-driven geospatial map generation. His current research interests include robustness of machine learning algorithms and out-of-distribution detection. He has been teaching a Reinforcement Learning graduate-level course at HBKU for the last five years. Before joining QCRI, he was a Pattern and Data Mining Professor at the University of Sydney.

Sumeet Agrawal, VP – Product Management for Agentic AI, Informatica

Sumeet Agrawal is Vice President of Product Management at Informatica, overseeing the iPaaS, API & App Integration, and AI Agents product portfolios. With over 15 years of experience in data and AI, he has been instrumental in driving key innovations at Informatica, particularly in AI Agent Engineering and no-code GenAI applications for enterprises. Agrawal leads the product management team behind solutions that empower customers to build, manage, and connect AI agents and develop enterprise-class GenAI apps. Previously, he led Informatica’s Data Science and Data Engineering product lines, further cementing his reputation as a visionary leader in the industry. He is passionate about shaping the next generation of AI solutions and is deeply excited about this field’s transformative potential.

Vaibhav Vohra, President and Chief Product & Technology Officer, Epicor

Vaibhav Vohra is the President and Chief Product and Technology Officer at Epicor. In his role, Vohra is responsible for driving the company’s global AI-driven Cognitive ERP strategy, empowering the supply chain industries and their workers with 10x capabilities and insights. He brings deep enterprise SaaS transformation and product development experience in various industries, including manufacturing, retail, and aerospace. Prior to Epicor, Vohra built and scaled startups, including the largest deployment of autonomous robots/AI in retail and in industries in the US. He also held executive roles at SAP, helping manage the company’s ERP product portfolio, SaaS transformation, and incubation of new businesses.

Dr. Zeyad Sarairah, Chief Specialist in AI & Planning and Designing of Digital Services, Roads and Transport Authority (RTA)

Dr. Ziad Saraireh is an AI and digital transformation expert, currently serving as the Chief Specialist in AI & Planning and Designing of Digital Services at the Roads and Transport Authority (RTA) in Dubai, UAE. With over 15 years of experience in both the information technology industry and academia, Dr. Saraireh has held several prominent positions. His expertise encompasses machine learning, natural language processing (NLP), computer vision, deep learning, and business intelligence. He is also proficient in innovation management and digital transformation strategies. Dr. Sarairah’s career combines academic excellence and practical innovation, positioning him as a key figure in advancing AI initiatives within the UAE’s public sector.

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The brand that matters in telecom of 2025

FAST COMPANY STAFF — Tue, 27 May 2025 10:49:04 +0000

https://fastcompanyme.com/codesign/

Telecom is the backbone of the digital economy, powering connectivity, innovation, and inclusion across industries and geographies. As demand for faster, more reliable communication grows, brands in this sector are expanding their role from infrastructure provider to enabler of transformation. With the rise of 5G, edge computing, and integrated digital services, telecom companies are reimagining their business models to deliver more than access. They are shaping how people live, work, and interact in a world where connectivity is no longer optional but essential.

Virgin Mobile UAE

For those who demand more from mobile

Virgin Mobile UAE puts people at the center of its approach. Its goal to Make Mobile Better is reflected in user-friendly technology. Over the past year, the brand increased its Net Promoter Score (NPS) by five points, supported by campaigns like SuperFans and app-based innovations such as UAE PASS integration for easier eSIM onboarding. Internally, it promotes inclusion and empowerment, with an employee NPS of 80. Virgin Mobile is advancing efforts through eSIM adoption and electric delivery on the sustainability front. By emphasizing social equity and cultural relevance and highlighting real customer stories, the brand continues to grow.

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The brand that matters in retail of 2025

FAST COMPANY STAFF — Tue, 27 May 2025 10:48:22 +0000

https://fastcompanyme.com/codesign/

Fast Company Middle East unveils the Brands That Matter 2025 list, celebrating 20 winners across 13 categories. These brands are making a real difference, combining purpose with performance to create lasting impact. From sustainability and finance to retail and technology, they’re reshaping industries and championing values that matter most today.

Retail is shifting beyond transactional models to become an engine of experience, engagement, and economic growth. Fueled by digital innovation, evolving consumer expectations, and the convergence of physical and online spaces, brands in this sector are redefining how value is created and delivered. Today’s most successful retailers sell products and build ecosystems that blend technology, personalization, and purpose.

Babyshop

For nurturing parents through every step

For over 50 years, Babyshop has been a go-to partner for parents across the Middle East, serving three generations and 100 million customers. In the last year alone, it opened its 250th store in the GCC and made rapid strides into India and Southeast Asia, with e-commerce now accounting for 18% of sales. Innovation is at the heart of Babyshop’s growth, from its flagship Store of the Future concepts to global product launches and AI-driven content that keeps the brand relevant and engaging. It builds connections through customer insights, enhanced loyalty programs, and parenting support initiatives. Babyshop champions eco-friendly products, ethical sourcing, and programs like Child Safety First.

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The brand that matters in media of 2025

FAST COMPANY STAFF — Tue, 27 May 2025 10:47:42 +0000

https://fastcompanyme.com/codesign/

In an era where content travels faster than context, the brands in this industry are navigating shifting audience behaviors, algorithm-driven visibility, and the demand for authenticity. Innovation in storytelling, data, and distribution is transforming how media informs, entertains, and builds trust.

Starzplay

For smarter streaming that connects and captivates

Starting as a UAE startup, Starzplay has become MENA’s top streaming platform, blending AI-driven personalization with smart regional growth and a broad content mix. Over the past year, its AI recommendation engine boosted user engagement and cut churn, while new offerings like live sports and Arabic-dubbed shows broadened its appeal.. At the core of Starzplay’s success is its proprietary AI, which lifted viewership by 39%, alongside flexible pricing models that keep streaming affordable. Starzplay also builds community through tailored content and strong ties with telecom and media partners. By championing local productions, which drove a 67% increase in viewership, it’s delivering premium entertainment and fueling cultural connection and digital inclusion across the region.

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The brand that matters in logistics & mobility of 2025

FAST COMPANY STAFF — Tue, 27 May 2025 10:46:59 +0000

https://fastcompanyme.com/codesign/

Logistics and mobility are redefining the flow of goods, people, and ideas in an interconnected world. Fueled by technological advances and shifting consumer expectations, this sector drives efficiency and agility across global supply chains and urban landscapes. Success depends on integrating innovation with sustainability and resilience, enabling movement while addressing growing demands for speed, transparency, and environmental responsibility. As markets evolve, logistics and mobility are central to unlocking new economic opportunities and shaping the future of transportation.

Space42

For leading the UAE’s space vision with purpose

Launched in 2024 as the UAE’s first AI-powered SpaceTech company, Space42 is changing how space technology serves life on Earth. In its first year, the company deployed two key satellites—Thuraya 4, boosting secure global communications, and Foresight-2, providing real-time environmental data that enhances disaster response and urban planning. Innovation is at the heart of Space42’s work, with advances in High-Altitude Platform Stations and Level 4 autonomous vehicles through its TXAI project. Sustainability efforts harness Earth Observation data to support climate resilience and resource management. At the same time, Space42 nurtures national pride through local manufacturing and the National Space Academy, demonstrating a strong commitment to innovation and societal impact.

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The 5 brand that matters in health & wellness of 2025

FAST COMPANY STAFF — Tue, 27 May 2025 10:46:00 +0000

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The health and wellness sector is rapidly evolving, driven by greater consumer awareness and demand for personalized, preventative care. Innovation spans from digital health platforms to alternative therapies, reshaping how individuals engage with their health journeys. As societal priorities shift, brands are playing a crucial role in fostering resilience, longevity, and quality of life.

Cigna Healthcare

For turning insight into healthier lives

Cigna Healthcare MEA has focused on advancing health and well-being across the region with a clear purpose. Innovation continues to drive Cigna’s work, with tools like FlexRay, an AI-powered health assessment aimed at early musculoskeletal care, and the ConnectForHealth series, which makes expert advice more accessible. The company’s community efforts include over 1,000 health screenings for underserved workers, education initiatives in Kenya, and employee wellness programs. Beyond its programs, Cigna’s influence extends to shaping national health strategies and promoting fitness initiatives, such as the Cigna Run & Fitness movement, reinforcing its role as a trusted partner for healthier futures across the region.

GymNation

For breaking barriers to active living

Since its founding in 2018, GymNation has aimed to make fitness more affordable and accessible across the Middle East. It now serves over 110,000 members across 20 gyms in the UAE and Saudi Arabia. GymNation has also introduced AI-powered voice agents and chatbots to improve customer service and streamline operations. Beyond the gym, it builds community through free fitness events, an active social media presence, and employee equity programs. Sustainability measures include digital onboarding and energy-efficient facilities.

Haleon

For making self-care a shared responsibility

Haleon’s focus on improving everyday health has marked its growing role in the Middle East. This year’s key development is collaboration with the University of Sharjah to create a new academic program to train pharmacists in self-care and community health advocacy, strengthening preventive wellness in the region. Campaigns like the Self-Care Index and #HealthInHerHands helped to shift public health conversations and encourage healthier habits. Haleon invests in digital health literacy, supports employee mental wellbeing, and partners with organizations like the Pain Management Institute to address community health challenges. Its sustainability and equity goals are ambitious, aiming for net-zero emissions by 2040 while empowering women in healthcare and promoting public health.

M42

For driving care that’s smart, fair, and sustainable

M42 is reshaping healthcare by treating it as a universal right and blending human expertise with AI and cutting-edge clinical science. This year, it introduced the Middle East’s first Heavy Ion Therapy at Cleveland Clinic Abu Dhabi and launched Med42, the region’s pioneering clinical AI language model to provide precise, scalable care while cutting costs and minimizing errors. The use of AIRIS-TB technology is making tuberculosis screening faster and more accurate. With a network spanning 480 clinics worldwide, M42 actively engages communities through health campaigns and partnerships focused on early detection, education, and equitable access. On the sustainability front, they use AI to optimize resources, explore genomics in plant biodiversity, and support marine conservation projects.

Medcare

For breaking barriers with healing and AI

Medcare is reshaping healthcare in the region by focusing on patient-centered care that spans prevention, treatment, and rehabilitation. The recent opening of Medcare Royal Specialty Hospital introduces innovative multi-sensory healing alongside AI-driven diagnostics and robotic surgery, raising the bar for surgical care. Its network is growing, with 10 new medical centers and expanded telemedicine services that reach beyond borders, supporting global access and medical tourism, particularly in the field of gene therapies. The group prioritizes community health with programs focused on prevention, women’s wellness, and inclusive care. Sustainability efforts include digital health initiatives aimed at cutting waste and emissions. Additionally, Medcare supports Emiratisation and empowers Emirati women, reinforcing its commitment to cultural inclusivity.

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The 3 brand that matters in financial services of 2025

FAST COMPANY STAFF — Tue, 27 May 2025 10:44:52 +0000

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Financial services stand at the crossroads of trust, innovation, and economic influence. As the sector undergoes rapid transformation driven by digital disruption and shifting regulatory landscapes, brands are balancing risk management with agile responsiveness, delivering seamless, personalized experiences while navigating complex global markets and evolving customer expectations.

Beehive

For bridging finance with transparency and trust

Beehive Fintech, part of the e& enterprise family, is transforming small and medium businesses (SMBs) lending across the UAE, Saudi Arabia, and Oman by focusing on financial inclusion and economic growth. Targeting underserved SMBs, Beehive connects them with global investors through a transparent, technology-driven platform. AI is key in streamlining credit assessments, making access to capital faster and more efficient than traditional methods. Beyond financing, Beehive cultivates a culture of innovation and supports entrepreneurs who are often overlooked by banks. Its commitment to sustainability extends through digital operations, positioning the platform as a driver of fintech innovation and responsible growth in the region.

Binance

For securing finance with clarity and care

Binance plays a key role in developing the UAE’s digital economy by prioritizing compliance with regulated crypto services. After securing its 2024 VASP license from VARA, the platform now offers extensive regulated digital asset portfolios in the region, driving notable institutional growth. Beyond trading, Binance is embedding crypto into everyday transactions with tools like Binance Pay, focusing heavily on fraud prevention, user education, and protection. By balancing regulation, accessibility, and community engagement, Binance is shaping how digital finance evolves across the Middle East.

Shorooq

For empowering growth beyond borders

Shorooq Partners goes beyond traditional venture capital by actively shaping the MENA startup ecosystem. Backed by over 10 sovereign and institutional investors, including Mubadala and ADQ, the firm’s founder-focused approach has helped create more than 18,500 jobs while nurturing emerging technologies across multiple sectors. Initiatives like the region’s first Gametech Accelerator and access to ADGM’s private credit fund demonstrate Shorooq’s commitment to unlocking new funding avenues and supporting innovative startups. Strategic partnerships, such as with Nvidia, and targeted roadshows equip its portfolio companies to compete globally. Emphasizing economic inclusion, gender equity, and sustainable technology, Shorooq combines capital with long-term conviction to drive measurable impact across the region.

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The brand that matters in fashion of 2025

FAST COMPANY STAFF — Tue, 27 May 2025 10:21:05 +0000

https://fastcompanyme.com/codesign/

Fashion is a constantly evolving conversation that blends creativity, culture, and commerce into a powerful force shaping identity and lifestyle. It goes beyond fleeting trends to reflect more profound shifts in consumer values, technological advancements, and sustainability imperatives. The industry thrives on innovation and adaptability, driving influence through design and redefining how fashion aligns with purpose and social responsibility. In an increasingly global marketplace, brands are balancing heritage and modernity while anticipating changing consumer demands and cultural narratives to stay relevant and impactful.

The Luxury Closet

For giving style a second life with meaning

The Luxury Closet is changing how luxury is viewed in the Middle East by emphasizing sustainability, accessibility, and trust. As a key player in the region’s booming resale market, it’s promoting circular fashion, giving designer pieces a second life while encouraging more mindful spending and financial empowerment. The platform’s strict authentication process and smooth customer journey have helped build a trusted space beyond transactions. Its community-focused approach fosters loyalty and makes resale more inclusive. Through educational campaigns, The Luxury Closet is helping reshape cultural attitudes toward pre-owned luxury, encouraging shoppers to rethink fashion to balance purpose with aspiration.

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The brand that matters in family of brands of 2025

FAST COMPANY STAFF — Tue, 27 May 2025 08:01:24 +0000

https://fastcompanyme.com/codesign/

A family of brands is more than a portfolio. It is a carefully curated ecosystem where distinct identities coexist and amplify collective value. These brands leverage their unique strengths through strategic alignment and a shared vision while driving synergy across markets and consumer segments. This approach turns diversification into a coherent growth engine that fosters resilience and sustained relevance in a competitive landscape.

MCN

For leading growth with heart and vision

MCN has made purpose a core part of its strategy, combining creativity, technology, and sustainability to drive business growth and social impact. Over the past three years, it has developed forward-looking tools like Interact, an AI platform that merges media, commerce, and creative services. In 2024, MCN relaunched its Academy, training more than 400 employees, and introduced its sustainability plan to cut travel emissions by 65% and set clear standards against greenwashing. MCN also launched Blueprint, a client briefing series, and strengthened its ties with communities through partnerships with schools and NGOs.

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