Virgin Mobile UAE

In 2022, it became the region's first telco to implement a cloud-based fintech solution offering Buy Now Pay Later, with the tool built into the app flow so more customers can opt for discounted plans. It also launched and scaled its app wallet.

THE MOST INNOVATIVE COMPANIES - MIDDLE EAST
ABOUT THE AUTHOR

Karrishma Modhy is the Managing Editor at Fast Company Middle East. She enjoys all things tech and business and is fascinated with space travel. In her spare time, she's hooked to 90s retro music and enjoys video games. Previously, she was the Managing Editor at Mashable Middle East & India. More

Most Innovative Companies 2022

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