Chris Hemsworth and Elsa Pataky have partnered with Experience Abu Dhabi to promote the city’s tourism, highlighting its cultural offerings and diverse vacation options.

The two-year collaboration was announced through a campaign film featuring the couple envisioning their ideal holiday in Abu Dhabi. Titled “Could Use A Vacation Right Now,” the film portrays the city as offering a wide range of experiences for all types of travelers.

The campaign also emphasizes Abu Dhabi as a family-friendly destination where visitors can enjoy activities such as kayaking at the Louvre Abu Dhabi, riding rollercoasters, and experiencing traditional Emirati hospitality.

Pataky emphasized the city’s appeal for family holidays, saying, “Whether it is for us as a couple or a family, every day here is a new adventure, there is something for each one of us to enjoy and discover. My kids have fallen in love with Abu Dhabi, as it gives them a playground for all the things they want to do.”

Hemsworth shared his excitement about creating lasting memories in Abu Dhabi, “We’ve loved everything about the culture, the people and the experiences. We’ve traveled the world, but Abu Dhabi has captured our hearts. We’re already planning for our next trip!”

H.E. Nouf Mohamed Al-Boushelaibi, Executive Director of Strategic Marketing & Communications at DCT Abu Dhabi, expressed pride in the partnership, saying, “We’re proud to have Elsa and Chris partnering with us. Their dynamic energy and love for discovery highlights everything Abu Dhabi has to offer, from inspiring cultural experiences to adventures, creating meaningful and lasting memories, all at their own pace.”