Dubai’s retail and lifestyle sector has reached a new milestone with Dubai Holding Asset Management (DHAM) announcing the launch of Dubai Retail, a unified brand that brings together more than 40 malls and destinations across the emirate. The move consolidates over 13 million square feet of leasable space and more than 6,500 retailers, strengthening DHAM’s position as one of the region’s largest and most diverse retail groups.

The launch of Dubai Retail builds on the 2024 integration of Nakheel and Meydan into Dubai Holding, a move designed to boost efficiency, scalability, and long-term growth. Positioned as a cornerstone of this strengthened ecosystem, Dubai Retail brings together large malls, community centers, and lifestyle destinations under one umbrella, creating a more seamless and expansive retail experience.

As part of this transition, Nakheel Mall on Palm Jumeirah has been rebranded as Palm Jumeirah Mall, coinciding with the opening of a newly redeveloped section. The change signals a new chapter for the landmark destination, reinforcing its role as a premier hub on the world-famous island and reflecting the broader ambitions of Dubai Retail.

According to Malek Al Malek, Group CEO of Dubai Holding Asset Management, the launch of Dubai Retail is more than a rebranding exercise—it is a forward-looking strategy designed to unlock new opportunities and meet the expectations of Dubai’s growing population and booming tourism sector. He emphasized that Dubai Retail leverages the strength of the broader Dubai Holding ecosystem, from development to asset management, to drive the emirate’s evolving experience economy.

He highlighted recent milestones such as the opening of Nad Al Sheba Mall and the ongoing development of Al Khail Avenue, which will add 1.2 million square feet to the group’s existing leasable area once complete. Both projects reflect a broader commitment to building lifestyle hubs that bring retail, dining, leisure, and entertainment together in one setting.

Fareed Abdelrahman, Managing Director of Retail Destinations at DHAM, said the new unified brand marks a fresh phase of strategic growth and global alignment. He emphasized that being among the region’s largest retail networks is just the starting point, with the ambition to continually evolve each destination to keep pace with global retail trends and rising customer expectations.

Dubai Retail’s portfolio stands out for its scale and diversity. It spans flagship malls such as Palm Jumeirah Mall, Ibn Battuta Mall, The Outlet Village, Nad Al Sheba Mall, Circle Mall, Dragon Mart, Golden Mile Galleria, Bay Avenue, Bay Square, and the soon-to-open Al Khail Avenue. Alongside these are some of the city’s most dynamic lifestyle and waterfront destinations, including Bluewaters, JBR, Palm West Beach, The Club at Palm West Beach, Vista Mare, Al Khawaneej Walk, Souk Madinat Jumeirah, Souk Al Seef, Boxpark, Last Exit, DXBIKE, and Dubai Islands Beach. Together, they offer a curated mix of retail, leisure, and cultural experiences.

Alongside its large retail and tourism hubs, Dubai Retail manages 18 community centers located in key residential neighborhoods across the city. These serve areas such as Jumeirah Park, Al Furjan, Discovery Gardens, Remraam, Shorooq, District One, and Al Khail Gate, highlighting the brand’s role in everyday urban life.

As Dubai advances its vision of becoming a global hub for tourism, lifestyle, and commerce, the launch of Dubai Retail underscores DHAM’s long-term commitment to shaping the city’s future. With its scale, integration, and emphasis on innovation, Dubai Retail is positioned to redefine the retail experience for years to come.