Saudi Arabia’s Ministry of Municipal and Rural Affairs and Housing has launched the “Real Estate Stimulus” program, a new initiative aimed at strengthening the Kingdom’s property sector by enhancing sustainability, attracting investment, and accelerating development.

Announced by Minister Majed Al-Hogail, the program aims to transform undeveloped land into high-value real estate opportunities through a digital platform that connects landowners, developers, investors, and financiers. The platform will offer tools for site analysis, feasibility studies, and investment facilitation, improving transparency and market efficiency across the sector.

As part of the launch, Al-Hogail witnessed the signing of the first agreement under the program. The deal covers a 130,000 square meter development in Riyadh’s Al-Arid district that will deliver 1,200 residential units along with commercial, administrative, and hospitality spaces.

The National Housing Co. (NHC) described the initiative as a major step forward in creating an integrated and investment-friendly real estate ecosystem. The company said the digital framework would streamline development cycles, increase transparency, and strengthen Saudi Arabia’s appeal to both local and international investors.

Aligned with Saudi Vision 2030, the Real Estate Stimulus program supports NHC’s wider efforts to empower the property sector through innovative approaches and new partnerships that enable sustainable growth.

In a related development, the ministry signed a cooperation agreement with NetZero during Cityscape 2025 to advance environmental sustainability. The partnership will promote smart afforestation, carbon reduction, and environmental data mapping, contributing to the goals of the Saudi Green Initiative and the Middle East Green Initiative.

Under the agreement, both parties will develop urban forest projects, launch awareness campaigns, and introduce municipality-level sustainability awards to encourage greener urban practices. NetZero will also collaborate on carbon accounting and emission reduction reports in line with national regulations.

Meanwhile, the Makkah Province Development Authority (MPDA) and the National Housing Co. signed a memorandum of understanding to expand logistics infrastructure across the region. The agreement focuses on establishing integrated logistics zones with warehouses, support facilities, and modern transport links to strengthen supply chain efficiency and attract industrial investment.

The partnership supports the region’s efforts to boost competitiveness, improve connectivity between industrial zones and major transport hubs, and enhance the overall business environment.