MASSOUD PEDRAM—THE CONVERSATION
The Al-Nassr star highlighted his belief in Saudi Arabia’s potential, voicing support for the Kingdom’s tourism growth, World Cup 2034 bid, and broader national transformation.
By extending tourism development to new regions, the company aims to create destinations defined by local character and community engagement.
The investments cover key areas of the visitor economy, including hospitality, retail, wellness, lifestyle, and AI-driven tourism platforms.
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