The concept was “good taste vs. bad taste,” according to COUR, the American design studio that worked on the visuals. Landscape scenes were tweaked with editing software shown on screen (trees being resized) and artificial intelligence (dynamic images of flowers constantly being regenerated). By the end, the screen displays became walls of images and video like an infinite Instagram feed before eventually turning into white static noise.

“Building photorealistic, 360-degree landscapes that are beautiful compositions unto themselves is just one part of the challenge; then we had to figure out how to translate these worlds onto flat, 2D-video walls with forced perspectives,” COUR cofounder Erik Anderson tells Fast Company. From there, they had to stitch everything together seamlessly, which was more complicated than it might look.

“From the photos and videos, it only looks like a hallway, but in actuality the space was four hallways that formed a complete circular loop for the models to walk,” he says.

If it looks like something you might see at a big-budget pop concert, that’s because COUR has primarily designed visuals for musicians, like Charli XCX, Billie Eilish, and LCD Soundsystem. The video animation for Usher’s Las Vegas residency? That was COUR, too.

Viktor Virgile/courtesy Cour