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April 24, 2024 | Doha Design District, Doha, Qatar

Registration, Immersive Tour, & Workshop

Time

8:30

Welcome Address from Fast Company Middle East & Msheireb Properties

Time

9:30

Can design save the world?

In a world grappling with unprecedented challenges, the role of design has never been more pivotal. It has the power to change people’s minds and perhaps the planet. From circular design to responsible communication, artists, designers, and architects must recognize the enormous responsibility and the thrilling opportunity they are presented with.

Time

9:40

Revitalizing our cities. How can urban planning be reimagined?

In our evolving cities, the pursuit of growth must harmonize with community development. Explore innovative approaches to urban planning that go beyond development and create resilient, connected, and equitable communities.

Time

10:00

Panel Discussion: How are luxury brands balancing legacy with modernity?

Do prestigious brands uphold their timeless legacy while meeting modern demands? Luxury labels navigate the delicate balance of tradition and contemporary trends. How can these brands infuse novel design while preserving their enduring core, meeting today's dynamic market expectations?

Time

10:10

When stores become a work of art

When shopping spaces become immersive works of art, the retail landscape undergoes a captivating transformation. How do these unique environments redefine the traditional shopping experience, turning it into a visually compelling journey for customers?

Time

10:50

Panel Discussion: Can we adopt sustainable new-age materials?

Imagine a world where everything, from your wardrobe essentials to indispensable gadgets, seamlessly merge cutting-edge design with environmental consciousness. A future where sustainability is more than a buzzword—it's woven into our thinking. Beyond scientific advancements, it's about navigating supply chains, influencing consumer behavior, and fostering global collaborations.

Time

11:10

Creative break

Time

11:50

Mind the AI Gap: Deciphering content and business realms

Ever wondered about the inner workings of AI? Uncover the mysteries behind machine learning and neural networks and their influence on content creation. Explore the integration of AI into marketing, product development, and service operations, gaining a unique perspective on the fusion of technology and business strategy. It's an exploration of how AI is reshaping the landscapes of content creation and corporate strategies.

Time

12:20

Can we sue AI?

The intersection of AI and artistic expression raises fundamental questions about authorship, ownership, and the evolving nature of creativity. As AI becomes the muse, are our copyright laws prepared for the creative challenges, or do we need a reconsideration to navigate the future of artificial intelligence in the creative world?

Time

13:00

Ideas by Design: Can design thinking solve the big challenges?

Design thinking methodology for creative problem-solving has gained momentum. But as the world faces complex challenges, individuals, organizations, and governments must find innovative solutions. So, how can design thinking be a powerful catalyst for navigating complex challenges in an interconnected world?

Time

13:10

Biophilic Design: A design movement inspired by nature

Biophilic design goes beyond traditional concepts in architecture, interiors, and urban planning, offering a fresh approach to spaces that connect with nature. Gain insights into the science behind biophilic design and how it engages all senses, creating environments that nurture and rejuvenate.

Time

13:50

Debate: Should design and art provoke?

Is controversy a catalyst for sparking thought, pushing boundaries, and challenging societal norms? But there's a fine line between thought-provoking design and crossing into unacceptable. The question persists: can thought-provoking design truly contribute to meaningful discourse?

Time

14:10

Panel Discussion: Can the Middle Eastern design language become global?

Till now the focus has been localizing global design values. But with so many regional brands addressing a global audience, how can the Middle East develop a unique design language that is global?

Time

14:40

Creative break

Time

15:20

Panel Discussion: How can museums use technology to become immersive?

Museums are on a transformative journey where digital alchemy breathes life, turning them into vibrant living narratives. How will the museum experience, break conventions with interactive exhibits and augmented reality?

Time

16:00

Creating for Gen Z

How can the design industry and brands deeply understand and appeal to the two billion Gen Z-ers globally – a generation of digital natives who could swipe before they learned to walk. A generation that likes to break down barriers.

Time

16:30

Panel Discussion: Are we designing for the experience economy?

Crafting an exceptional user experience is an endeavor that extends beyond the conventional scope of design. It demands a comprehensive strategy that recognizes the interdependence of engineering, marketing, design, and interface. The objective is not merely to meet expectations but to exceed them.

Time

16:40

Creators’ Roundtable: Innovation, Expression, and Empowerment

The global creator economy, currently valued at around US$250 billion, is set to skyrocket to almost half a trillion dollars by 2027. How can countries create the right ecosystem to fuel this growth?

Time

17:20

Closing remarks

Time

17:50