What Will Define the Next Sports Powerhouse?

14 September 2026 | Riyadh, KSA

What Will Define the Next Sports Powerhouse?

14 September 2026 | Riyadh, KSA

Saudi Arabia is reshaping the global sports landscape with record investments in infrastructure, world-class events, and next-generation experiences. As the Kingdom builds one of the world’s most ambitious sports ecosystems, the conversation is not simply about hosting global competitions anymore. It is about the decisions that will shape a lasting legacy, from intelligent venues and connected fan experiences to AI-powered operations, athlete performance, and digital infrastructure.

Powered by Globant, the Fast Company Middle East Executive Board brings together senior leaders from government, gigaprojects, sports, technology, and business to explore what will define the next sports powerhouse and how technology, innovation, and collaboration can help build a globally competitive sports ecosystem.

SCHEDULE

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14 September 2026 | Riyadh, KSA

Arrival and reception

Time

11:00 AM

Roundtable - What Will Define the Next Sports Powerhouse?

Time

12:00 PM

Networking and Lunch

Time

1:15 PM

DISCUSSION

Key themes shaping the future of sport and technology.

Technology-Driven Performance

AI, data and performance analytics powering the next generation of elite athletes.

Intelligent Sporting Organizations

Technology transforming coaching, operations and strategic decision-making.

Connected Fan Experiences

Digital platforms creating deeper engagement before, during and after every event.

Building a Lasting Legacy

Innovation supporting sustainable growth and long-term sporting excellence.

16 October 2024 | Zenon Dubai, UAE