Imagine offering air travelers a digital retail-like experience, such as a shopping cart, where customers can book and change plans seamlessly. With a focus on flexibility, personalization, and an enhanced user experience, Riyadh Air, in partnership with digital travel pioneer FLYR, aims to meet the evolving expectations of travelers in a region where most spend hours online daily, and almost all browsing happens on mobile devices.

DIGITAL-FIRST APPROACH

With over 52% of Saudi residents spending seven-plus hours online daily, Riyadh Air is committed to a digital-first approach, prioritizing mobile optimization to cater to nearly 99% of Saudi internet users who browse via mobile. Travelers can independently manage every aspect of their journey, from booking to feedback, through an intuitive, user-friendly platform.

Riyadh Air’s innovative booking system streamlines group travel logistics, transforming the typically cumbersome process of coordinating schedules, preferences, and payments. 

Imagine planning a group trip with friends, family, or colleagues without the usual back-and-forth about schedules, accommodations, and payments. With Riyadh Air’s new platform, booking a shared trip will soon be as easy as sending a text. Travelers can book, coordinate, and manage their trips collectively under a single order and enjoy the journey with their family, thanks to ‘Family Seating’, making the entire process streamlined and collaborative.

This feature highlights Riyadh Air’s commitment to a personalized travel experience that considers the needs of every passenger, especially those traveling in groups—a significant shift in modernizing travel logistics.

PERSONALISATION 

Riyadh Air leverages FLYR’s data analytics to offer travel experiences, moving beyond standard recommendations to anticipate individual needs and preferences. 

The platform learns and adapts to each traveler over time, providing suggestions and itineraries that match specific styles—efficient schedules for business travelers or customized options for leisure seekers. This personalization ensures that every journey feels uniquely crafted, catering to personal preferences and enhancing overall satisfaction.

THE EXPERIENCE 

The Riyadh Air experience extends far beyond boarding a plane. From booking to final destination, the airline’s platform is designed to elevate every phase of the journey. 

Riyadh Air’s approach combines advanced digital tools with a clear focus on the traveler’s experience, transforming each stage of the journey into something streamlined and accessible. From simplified booking to real-time updates and responsive support, the airline aims to provide a service that feels tailored and intuitive, ensuring passengers have a smooth, connected experience. Every interaction, from initial booking to trip management, reflects Riyadh Air’s commitment to creating a travel experience that’s fluid and adaptable.

REDEFINING TRAVEL IN SAUDI ARABIA

With a strong emphasis on flexibility, personalization, and a refined user experience, Riyadh Air is setting a new benchmark for air travel in Saudi Arabia. Through its partnership with FLYR, the airline aligns with the digital expectations of modern travelers, pushing forward a vision of travel that is both sophisticated and deeply attuned to individual preferences.