As GCC travelers increasingly seek diverse, high-quality experiences, Hong Kong has become a top destination. The city’s dynamic blend of modern vibrancy, rich heritage, and one-of-a-kind experiences is drawing an increasing number of visitors from the region.

Through strategic partnerships with airlines, travel agencies, and influencers, the Hong Kong Tourism Board (HKTB) aims to strengthen its presence, catering to the evolving needs of Gulf tourists while also promoting trade and MICE opportunities.

Dane Cheng, Executive Director of the Hong Kong Tourism Board, believes this momentum is no coincidence. “GCC travelers are looking for destinations that offer both luxury and authenticity—Hong Kong delivers on both fronts with its East-meets-West appeal, vibrant cityscape, natural beauty, and unique cultural offerings. Additionally, improved air connectivity and a growing demand for multi-country itineraries in Asia further boost Hong Kong’s attractiveness.”

TAILORED OFFERINGS FOR GULF TRAVELERS

As part of its regional push, the Hong Kong Tourism Board has forged strategic alliances with several major Middle Eastern travel platforms. “We’ve partnered with Almosafer, Musafir, Wego, and Cleartrip to create Arabic-language content and roll out region-specific promotions, especially during peak travel periods,” says Cheng.

The board has also teamed up with leading airlines like Etihad Airways and Emirates to improve accessibility and enhance visibility for Hong Kong-bound travelers. One standout initiative includes co-creating a travelogue series with Mazaj, a widely followed Arabic YouTube platform. 

To resonate with Gulf audiences, Hong Kong is promoted as a modern yet culturally rich destination, offering a blend of urban sophistication, heritage, and natural beauty. Cheng points out that the HKTB is placing specific emphasis on luxury travel options and Muslim-friendly experiences.

“We’re highlighting Halal-certified dining, private yacht and helicopter tours, exclusive hotel stays, and immersive seasonal events,” he says. “These are curated to meet the expectations of affluent GCC travelers who seek comfort and cultural relevance.”

Travel habits among GCC visitors are evolving, with a clear shift toward multi-country itineraries. “We’re seeing more travelers combining Hong Kong with other Asian destinations,” notes Cheng. “Thanks to our strategic location and flight connectivity, Hong Kong is increasingly becoming a preferred hub or gateway city.”

This growing trend is particularly appealing to travelers seeking variety. “They can enjoy cosmopolitan experiences in Hong Kong and then head to nearby countries for beach getaways or nature retreats,” he adds.

GCC travelers are also becoming more discerning, with a clear shift toward personalized, experience-led journeys. “We’re seeing growing demand for luxury and privacy-focused offerings—from VIP experiences and high-end accommodations to customized itineraries,” says Cheng.

This evolving preference is paired with a mobile-first approach to planning. “Many travelers in the region rely heavily on digital platforms and influencers when making decisions,” he notes. There is also a notable rise in interest in family-friendly, culturally aligned travel, particularly those offering Halal-certified options.

LONG-TERM VISION 

A clear long-term vision is at the heart of the Hong Kong Tourism Board’s regional approach. “We want to position Hong Kong as a culturally relevant, aspirational, and accessible destination for GCC travelers,” says Cheng.

To achieve this, HKTB has adopted a three-pronged strategy: increasing brand visibility in the Middle East, curating luxury-focused and tailored experiences, and maintaining strong industry engagement. “It’s not just about short-term tourist arrivals,” he explains. “We’re committed to building lasting connections—whether it’s leisure, trade, or MICE tourism.”

While leisure travel remains a priority, the Hong Kong Tourism Board is also placing strong emphasis on trade and MICE engagement in the region. “We’ve taken a multi-layered approach,” explains Cheng. “Beyond consumer campaigns, we’re investing in deep industry outreach to build long-term partnerships.”

This includes participation in high-profile events like Arabian Travel Market (ATM) and the Luxury Travel Congress, as well as organizing targeted sales missions across key GCC cities. “We’re also conducting specialized training for travel professionals to better equip them with knowledge of Hong Kong’s offerings,” he adds.

In the MICE sector, Hong Kong’s venues and luxury experiences are actively promoted, with the tourism board maintaining direct engagement with stakeholders in cities such as Dubai, Abu Dhabi, Riyadh, and Jeddah.