Dr. Saeeda Jaffar, a seasoned leader with a deep understanding of financial and payment services and digital technologies, is the Senior Vice President and Country Manager for Visa’s operations across the GCC region. She specializes in private and investment banks, private equity firms, and sovereign wealth funds, and has also been at the forefront of innovative initiatives at Visa, such as sponsorship of the FIFA World Cup and the release of the Visa Masters of Movement NFT Collection, wherein soccer fans were able to create digital art. She also spearheaded the Visa’s She’s Next initiative in the UAE to empower local women entrepreneurs by giving them access to networking, mentoring, and funding opportunities.