Her Highness Princess Noura bint Faisal Al Saud is a cultural and fashion leader working across public and private sectors in Saudi Arabia. After leading large-scale cultural projects, including the Kingdom’s first Fashion Week, she joined the Ministry of Culture’s Fashion Commission, where she contributed to the development of Saudi Arabia’s fashion strategy and launched the country’s first fashion mentorship programmes.

In 2022, she returned to the private sector and founded Culture House, a creative agency focused on cultural activations and communication strategies. Her work spans fashion, culture, and creative industries, with an emphasis on building sustainable platforms and institutions. In 2024, she was appointed Advisor to the Group CEO of Al Othaim Investment and later became CEO of Al Othaim Culture, where she led fashion and cultural initiatives before completing her role in early 2025.

Princess Noura has since resumed her position as CEO of Culture House and has also been appointed CEO of JAY3LLE, a luxury brand positioned at the intersection of fashion, sport, and lifestyle. Her current work focuses on brand development, cultural strategy, and international growth.