There are entrepreneurs in a crowd of startup founders, and then there are creative minds that leave a legacy of successful ventures with their innovation; Tabby’s co-founder Hosam Arab is the latter. Together with  Daniil Barkalov, Hosam launched the successful buy now, pay later solution Tabby, which is the most known in the region today.

The aim to address the over-dependence on cash as a payment method and transform behavior through creative strategies and partnerships with big names such as Visa and the Majid Al Futtaim Group turned out to be a big success, as merchants and customers began to shift online significantly.