Marriam Mossalli is a media, luxury, and investment strategist known for transforming how global brands engage with the GCC. As the founder of Niche Arabia, she leads an award-winning consultancy serving luxury clients such as Christie’s, Boucheron, and META, as well as government entities including the Saudi Tourism Authority.

Building on her work in strategic consultancy, she is also a serial investor and entrepreneur, co-founding Powder Beauty, the region’s first clean-beauty e-commerce platform, and launching C-Suite Advisory in 2024 to guide female-led start-ups on market entry and fundraising.