Mohamed Shelbaya is the CEO of Beverages for the Middle East and Africa at PepsiCo, where he oversees the company’s franchise-owned bottling operations across the region. With more than three decades at PepsiCo, he has been closely involved in building and managing franchise partnerships, supporting market expansion, and strengthening operational performance across a wide range of markets. Since joining the company in 1994, Shelbaya has held senior leadership roles across Egypt, Saudi Arabia, Yemen, and the broader MENA region.

His work has covered sales, marketing, and operations, giving him experience across both company-owned and franchise-led business models. He has led initiatives focused on operational efficiency, commercial execution, and product development. Before his current role, Shelbaya served as CEO of PepsiCo North Africa and earlier as CEO of PepsiCo Egypt, navigating periods of economic change while focusing on capacity expansion, supply chain performance, and digital initiatives. He has also supported sustainability and inclusion efforts across the business, alongside earlier roles in snacks and bottling operations within the region.