Crafting fine luxury products requires an eye for art, which Patrick Chalhoub’s leadership has brought to the Chalhoub group. The company has brought some of the biggest fashion brands, such as Louis Vuitton, Fendi, and Louboutin, to the Middle East.

As the group’s president,  Chalhoub’s mastery of the market doesn’t stop at understanding what the consumer wants. He has excelled in the art of making Middle Eastern consumers desire luxury as a status symbol to make the most of their purchasing power. In the spirit of embracing innovation, Chalhoub has ushered the group into the future by launching NFTs in collaboration with luxury brand Christofle.