Women-led businesses across the MENA region have witnessed a significant surge in recent years. From groundbreaking startups in technology and innovation to ventures in traditional sectors, women entrepreneurs are breaking barriers.

TikTok MENA launched the second edition of its Creator Hub program, amplifying the voices and ambitions of these women-led businesses in the region and fostering an environment that encourages their growth.

TikTok will promote this year’s Creator Hub initiative using the hashtag #HerAmbitions, highlighting women’s invaluable role in the business landscape.

Female entrepreneurs in the MENA region can share their stories, inspire others, and be part of a supportive community celebrating women in business.

Through the program, participants will gain access to other successful female leaders, gaining insights, advice, and guidance on enhancing their entrepreneurial skills.

“TikTok believes in the boundless potential of women entrepreneurs in the MENA region and is dedicated to creating an environment where their ambitions can thrive,” said Kinda Ibrahim, TikTok’s general manager of operations for the Middle East, Turkiye, Africa, Pakistan, and South Asia.

The program begins with a video application round, where participants introduce themselves and their businesses. Creativity, relevance, and adherence to guidelines will determine who lands on the coveted shortlist. These shortlisted entrepreneurs will then face the public vote via a unique elevator pitch challenge on TikTok.

The top 10 videos will then be assessed by a jury panel consisting of UN Women’s Chief of Communications for the Arab States Region Montira Narkvichien, lifestyle influencer and businesswoman Karen Wazen; Chahrazad Al-Hajjar, the founder of Chahrazad’s Cuisine The Bakery; Doaa Gawish, CEO and founder of The Hair Addict.

The program will conclude in an awards ceremony in Riyadh in February, where the achievements of these women leaders will be celebrated.

Three winners will be crowned. The first-place winner takes home a $10,000 prize, with $5,000 each for second and third place.

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