With ChatGPT generating complex answers to millions of prompts in seconds, many people in the creative storytelling business have been worried about the new competition. But before AI becomes a credible threat to the creative process, it’s a powerful tool for experimentation, and filmmakers are embracing it. 

Up-and-coming filmmaker Ahmed Al-Hamoud and artificial intelligence researcher Ahmed Kaky of John Moores University have teamed up to develop an innovative technology powered by AI to transform the cinematic frame.

According to a press statement, the initiative would be carried out under the auspices of Al-business, Hamoud’s Tenet Ai Production.

Kaky emphasized that adopting AI in filmmaking can change the game in many ways, although applications of AI in the filmmaking business are still in their early phases.

To blend the filmmaker’s innovative ideas with the scientist’s technical understanding, Abdo Sukari, a scientist focused on innovation and development headquartered in Switzerland, started the project.

Furthermore, Sukari added that the group plans to use multiple patents to innovate screenplay and filmmaking concepts.

“We can develop something that will revolutionize how we think about the cinematic experience. The combination of multidisciplinary expertise, film techniques, AI, and innovation development will birth a unique and first-of-a-kind concept,” Sukari said in the statement.

Al-Hamoud designs algorithms for locating hidden configurations in cinematic data sets, sourcing from social media, text mining, and dialogue analytics to visual storytelling, and using machine learning models and deep learning. He said his goal is to build cutting-edge technology to create a distinct cinematic experience known as the Hima Cinematic Universe.

The AI technology will create, Al-Hamoud added, a “persistent rhythm for the unique dimensions of my scripts.”