For most home buyers, sustainability has been considered a “nice-to-have” in the houses they buy, but it’s rarely been table stakes. That’s changing. In the UAE, which has been working on initiatives to build cities with sustainability and livability, real estate developers are looking for opportunities to leverage sustainability and add value to their properties.

According to the latest report of the real estate firm Property Finder, 70% of home buyers are willing to pay premiums for green facilities. There is increasing consumer demand for sustainability in community design, with a strong preference for LEED certification.

The report highlighted sustainability as a leading factor driving demand and the highest volume and value of transactions in the UAE’s real estate sector.

Cherif Sleiman, chief revenue officer at Property Finder, said, “It is promising to see the growing conversation around sustainability in the industry, aligned with the broader national vision.”  

The UAE’s embrace of renewable energy unlocks opportunities for solar-powered homes and communities and utilizing sustainable building materials. According to the report, the UAE’s diversified visa policies support the demand for sustainable property.

Earlier this year, the UAE government introduced the Blue Residency Visa, a 10-year entry permit designed for individuals who have made significant contributions to the UAE’s environment. 

While cost can be seen as a challenge to eco-conscious living, developers can leverage sustainability as a unique selling point, capitalizing on the willingness of home buyers to pay premiums for green properties. 

Addressing challenges in the country’s rise in sustainable living will depend on a collaborative approach, including government initiatives, private sector innovation, and public willingness to embrace a sustainable lifestyle.

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