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BMW Group Middle East reports new sales records in 2024
The Middle East has become the third-fastest-growing market worldwide for BMW.
BMW Group Middle East achieved notable growth across its brands in 2024, with BMW sales increasing by 15.4%, MINI by 16%, and BMW Motorrad by 4.6%. The sales increase highlights sustained customer demand for the company’s innovative vehicles, including a 2.7% rise in interest for electrified options compared to 2023. Notably, the BMW 7 Series, the flagship luxury sedan, achieved a 12.8% growth in sales.
“This record-breaking achievement in 2024 is a testament to the Middle East’s passion for innovation, luxury, and performance,” said Karim-Christian Haririan, Managing Director of BMW Group Middle East. This success inspires us as a team to continue delivering exceptional experiences and offer a wide range of emission-free vehicles.”
The company reported an 11% increase in after-sales services compared to 2023, reflecting strong customer loyalty to its authorized service network. Notably, over 12% of vehicles aged 7–10 years continue to be serviced within the authorized network.
Looking ahead to 2025, BMW Group Middle East remains optimistic, with plans to prioritize the upper premium segment, M Performance vehicles, and continued growth in the electrified vehicle market, building on its 2024 successes.
This strong performance is partly attributed to investments by authorized BMW Group importers in the region, including developing several new Retail.Next facilities— showrooms designed to enhance the customer experience.
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