Cadillac Middle East has announced the launch of five new vehicles as part of its latest product expansion, marking one of the brand’s most extensive rollouts in the region to date.

The move is part of the company’s strategy to strengthen its position in the luxury automotive segment and accelerate its shift toward electrification and advanced mobility technologies.

“Our enhanced lineup marks a pivotal moment in Cadillac’s transformation, one that reflects our unwavering commitment to craftsmanship and cutting-edge technology while staying true to the brand’s distinguished heritage,” said Omar Elkhishin, Managing Director, Cadillac International Operations and Cadillac Middle East.

The new lineup includes the OPTIQ, an entry-level SUV designed for tech-savvy drivers, and the LYRIQ, a mid-size electric SUV available in a high-performance LYRIQ-V variant, described by Cadillac as its fastest model to date.

The range also features the VISTIQ, a three-row SUV built for those seeking power and versatility, along with the ESCALADE IQ, an all-electric version of the brand’s flagship SUV that Cadillac says delivers the longest range in its class.

Rounding out the portfolio is the ESCALADE IQL, a larger model designed with space, practicality, and family-oriented luxury in mind.

Elkhishin noted that the lineup is designed to cater to both loyal Cadillac customers and new buyers drawn to advanced technology and performance, describing the launch as marking “a new era for Cadillac in the region.”