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Ceer unveils $1.5 billion in local partnerships to boost Saudi EV industry
These agreements, primarily with Saudi companies, are a significant step toward Ceer’s goal of achieving 45% localization in Saudi automotive sector.
Ceer, Saudi Arabia’s first EV brand and Original Equipment Manufacturer (OEM), unveiled 11 new partnerships worth approximately $1.5 billion during the 3rd PIF Public Sector Forum, which concluded on February 13, 2025.
These agreements, primarily with Saudi companies, mark a significant step toward Ceer’s goal of achieving 45% localization and strengthening the Kingdom’s automotive sector. Aligned with Vision 2030, the partnerships aim to drive economic growth and enhance local manufacturing capabilities. Among the key MoUs signed at the event are collaborations with Zamil Central Air Conditioners Co. Ltd. for HVAC systems, Zamil Plastic Industrial Company for plastic-injected parts, Obeikan Glass Company, and Abdul Latif Jameel Enterprises (ALJ) for alloy wheels. Ceer has partnered with global supplier CTR to localize aluminum-forged parts in Saudi Arabia.
Ceer CEO, Jim DeLuca, stated, “These partnerships are crucial not only for a thriving automotive industry, but also for creating future jobs and driving economic growth in the Kingdom.” He emphasized that working with local suppliers ensures access to high-quality components for Ceer vehicles while supporting the sustainability of Saudi Arabia’s automotive sector.
Beyond its local agreements, Ceer has forged partnerships with global industry leaders, including Foxconn, BMW, Siemens, RIMAC, Hyundai Transys, Sabelt, Schuler, and Dürr. The company is also developing an ecosystem at the King Salman Automotive Cluster, where top-tier global suppliers such as Lear, Forvia, Shinyoung, Benteler, JVIS, and Pirelli are localizing their operations.
Ceer has further expanded its local footprint by establishing connections with 263 Saudi companies, securing contracts worth $1.76 billion. Key partners include Modern Building Leaders (MBL), Nahil Computer, Bupa Arabia for Cooperative Insurance Company, and Atlas Industrial Equipment Company. Additionally, Saudi Controls Ltd. will supply portable EV chargers, while APICO, SAC, and FTI will provide essential components such as blow parts, aluminum casting, and small stampings.
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