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Dubai emerges as a strategic hub for global fashion brands, claims report
Exploring Dubai’s fashion evolution, the white paper reveals key trends, consumer insights, and strategic opportunities for global luxury brands.

As Dubai continues to cement its status as a global hub for fashion, creativity, and innovation, Dubai Design District (d3), part of TECOM Group PJSC, has launched a new white paper highlighting the city’s fast-growing fashion and luxury sector.
Titled Inside the Fashion Opportunity in Dubai, the white paper explores the shifting dynamics and growing commercial potential for fashion brands looking to establish or expand their presence in the emirate and the wider Middle East.
Released at a time when international luxury players are increasingly turning to the region for growth, the report offers actionable insights and strategic recommendations for global fashion and luxury businesses. It outlines Dubai’s evolving role in the global fashion ecosystem and highlights key trends, from changing consumer behavior to emerging cultural opportunities, shaping market demand.
“The Middle East’s luxury and fashion landscape, particularly here in Dubai, has undergone a remarkable transformation,” said Khadija Al Bastaki, Senior Vice President of Dubai Design District (d3), part of TECOM Group. “We have evolved from being consumers of global fashion trends to a vital force shaping the industry’s future. Businesses increasingly recognise how crucial our market is in strengthening business growth, resilience, and innovation, with strategic investments in infrastructure, proactive pro-business policies, a robust tourism and logistics network, and on-ground cultural activations cementing Dubai as a critical market and gateway for international fashion brands.”