Did you know the creator economy is projected to hit $480 billion in just four more years? However, only around 4% of global creators consider themselves professionals. The resources for a more formalized approach to developing the craft and business acumen of being a creator are still nascent.

To address the problem, Dubai is investing $40.8 million to support content creators and influencers.

At the 1 Billion Followers Summit, Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, said a permanent influencers headquarters would be created to provide year-round support. 

“Today we issued directives to allocate a fund valued at Dh150 million to support content creators and transform the digital media sector,” Sheikh Mohammed said, according to state news agency WAM.

This aligns with the country’s ongoing investment in creative talents who write new inspiring stories that add to the UAE’s influential media presence on the global stage.

The fund will support the development of creative and impactful content, help content creators hone their skills, and introduce the UAE story, its achievements, and cultural contributions to global markets, WAM reported.

Saying these efforts will solidify the UAE’s position as a global capital for digital content, Mohammad Al Gergawi, Minister of Cabinet Affairs, said, “The fund is dedicated to supporting content creators and presents exceptional opportunities for them to fulfill their potential, grow their business and showcase the accomplishments and ambitions of the Emirati people to the world.”

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