Expo City Dubai has been announced as the official Business Community Partner for The Final Pitch: Dubai, the Middle East debut of Asia’s longest-running business reality television show. The partnership positions Expo City as both a strategic supporter and the official venue for the upcoming season, with filming currently underway.

The collaboration highlights Expo City’s role in advancing Dubai’s economic agenda by supporting entrepreneurship and innovation. As a free zone located at a key hub for global trade and connectivity, Expo City offers infrastructure and services designed to attract startups, SMEs, multinationals, and institutions alike.

According to Expo City, the partnership aligns with its broader objective of fostering a knowledge-based economy and supporting ventures that prioritize innovation and sustainability. The show, which connects founders with investors, mentors, and strategic partners, complements this mission by providing a platform for entrepreneurs to secure funding and scale their businesses.

Manal AlBayat, Chief Engagement Officer at Expo City Dubai, said the city’s ecosystem is designed to support a range of organizations, from early-stage startups to global corporations, that share a commitment to sustainable development and future-oriented growth.

“We are delighted to host The Final Pitch and its impressive, innovative contestants, and we look forward to following their journeys and exploring future collaboration opportunities,” AlBayat said.

John Aguilar, Creator and Host of The Final Pitch, described Expo City as a natural choice for the show’s Middle East edition, citing its business-friendly environment and focus on innovation.

He noted that the city’s commitment to shaping a forward-looking business environment makes it an ideal launchpad for the show’s regional debut.

Produced by Dragon’s Nest and supported in the UAE by Ti22 Films, The Final Pitch: Dubai will bring together a panel of investors and a curated group of founders from the UAE and abroad, each pitching for capital, partnerships, and market access. The series is set to air exclusively on OSN and OSN+ in Q4 2025.