Brands aren’t simply logos. They are the narratives we identify with. 

They shape our desires, influence our choices, and reflect our values. They matter because they have the power to inspire, challenge, and transform. 

Recognizing the increasing importance of brand values in today’s market, Fast Company Middle East is committed to highlighting the brands that truly resonate with consumers through our list, “Brands That Matter.”

These brands distinguish themselves through their ability to connect deeper, going beyond simple social interaction to forge authentic relationships. The Brands That Matter honorees embody not just a purpose but also a spirit that aligns with their customers’ values and aspirations.

Organizations can apply under industry categories ranging from Architecture, Banking & Finance, Enterprise, Family of Brands, Health and Wellness, Real Estate and Services, Telecom and more.  

Entries for ‘Brands That Matter’ should prove how their moves over the past year have sparked genuine connections and empowered their audience. Show us how your brand hits the sweet spot of resonance, aligning with customer values and setting the standard for meaningful engagement.

Winning organizations will earn the Fast Company Middle East stamp of recognition as brands that matter, showcasing their extraordinary efforts to connect meaningfully with their audience.

Nominations are now open for Brands That Matter.