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Food and beverage sector drives consumer spending surge in Saudi Arabia
Official data highlights an F&B frenzy among consumers this holiday season in the region's largest retail playground - Saudi Arabia
December is often seen as the happiest retail season of the year, with holiday deals and discounts driving increased footfall in malls and local shopping outlets. This holiday season, between December 15th and 21st, the food and beverage sector led to a surge in consumer spending in Saudi Arabia.
The restaurants and cafes sector led the way with $450.96 million in transactions, despite a 13.9% weekly decline. Spending on food and beverages also reached $451 million, reflecting a 9% decrease. However, both sectors remained dominant in consumer spending.