According to Goldman Sachs, the creator economy’s value is currently estimated at $250 billion, with projections reaching a staggering half a trillion dollars by 2027. The Middle East, in particular, is emerging as a fertile ground for creators and talent. A report by Strategy& forecasts that digital content will comprise 46% of the region’s $22 billion media spending by 2024.

As the creator economy continues to skyrocket, driven by the pervasive influence of social media and digital platforms, Gushcloud, a global leader in creator and IP management powered by AI, is making strategic moves to capitalize on the burgeoning market. 

After the launch of its twelfth office in Abu Dhabi last year, Gushcloud has entered into a strategic partnership with Talent Plus, a leading talent management firm in the Middle East and North Africa (MENA) region. The collaboration aims to revolutionize the creator economy industry in the UAE and beyond.

“This is another step for Gushcloud toward becoming a truly global creator economy company,” says Althea Lim, Gushcloud CEO and Co-Founder.

Aiming to bridge opportunities between the region and other parts of Asia, including Hollywood, this partnership will see Gushcloud team up with entertainment industry veteran Michel Chahda, the founder and CEO of Talent Plus, to scout and sign talent, celebrities, and creators across the MENA region and South Asia. 

“Joining forces to combine our local knowledge of the markets and talents with Gushcloud’s global network is a formidable combination,” Chahda said.