The new manufacturing facility will enable the company to better serve customers and regional businesses with increased flexibility and reliability.

“This is only the first step of a much more aggressive plan to expand and to build PCs not only for the country’s consumption but eventually also to be able to export from here and to cover the needs of the surrounding countries,” said Enrique Lores, President and CEO of HP Inc.

A newly established AI R&D Center of Excellence (CoE) in Dhahran will focus on developing AI-driven solutions to enhance business operations and societal advancements. The CoE aims to support Saudi companies in optimizing processes and gaining a competitive advantage through innovations in data analysis and robotic process automation.

Lores commented on the Middle East’s readiness to embrace AI, stating, “There are some countries that are more on ‘the offense’ trying to adopt AI. Clearly, the Middle East is in that camp. There is a strong ambition to become one of the AI centers of the world.”

As part of its commitment to education in Saudi Arabia, HP is expanding its initiatives through various programs and partnerships. Building on efforts such as the HP Cambridge EdTech Fellowship and HP IDEA, the company aims to benefit millions of students and teachers by 2027.

HP is also contributing to the National Gaming and Esports Strategy through the HP Gaming Garage Lab at Saudi Electronic University, which offers micro-degree status courses. Further collaborations with organizations like the Human Resources Development Fund, Savvy Games Group, and Tuwaiq Academy will enhance educational opportunities in advanced technologies.

“We see a lot of potential in the kingdom, both because of its ability to attract talent, its geographical location, and especially because of the country’s strong ambition to continue to grow. Therefore, we have decided to make three types of investments,” said Lores.