Italian luxury fashion house ZEGNA, headquartered in Milan, will showcase its Summer 2026 collection in Dubai on 11 June 2025. This marks the first time the brand has presented a runway show outside the Milan Fashion Week calendar. The event will highlight Italian craftsmanship and the brand’s global expansion efforts.

This decision aligns with ZEGNA’s strategy to broaden its presence beyond Milan while maintaining its ties to the city. The SS26 show will be part of a week-long program to engage top clients, partners, and international press.

“As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time,” said Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group. “This is not just about a fashion show—it’s about reinforcing the strength of Italian craftsmanship on a global stage. Today, Dubai is the center of the world, where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury. Milan will always be our home, and our partnership with Camera della Moda remains as strong as ever. But today, luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect place for us to tell the next chapter of our story.”

In addition to the runway show, ZEGNA will introduce VILLA ZEGNA, a traveling event concept inspired by the brand’s origins. VILLA ZEGNA will offer an immersive experience focused on the brand’s heritage, sustainability, and vision. After previous events in Shanghai and New York, this chapter in Dubai will continue to showcase the brand’s commitment to its legacy and future direction.

Delve deeper into human-centered and purpose-driven design, how AI is revolutionizing product design, designing the future of tourism, and more at the Innovation By Design Summit, partnered with Msheireb Properties, in Doha on May 21. Attendance at the Innovation by Design Summit is by invitation only. Delegates can register here to receive their exclusive invite.