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More women are leading businesses. Why aren’t they getting funded?

Understanding female consumers creates a flywheel of opportunity: better delivery of financial services and access to education and health care can drive women's development.

More women are leading businesses. Why aren’t they getting funded?
[Source photo: Krishna Prasad/Fast Company Middle East ]

To mark International Women’s Day, UBS has released a comprehensive report titled Gender-Lens Investment: The State of Women in 2025, authored by Antonia Sariyska and Amantia Muhedini. The report explores the global status of women, highlighting persistent barriers to gender equality and the progress made so far. It also underscores the growing impact of gender-lens investing, offering insights into how investors can strategically allocate capital to drive meaningful change.

The report identifies three key pillars of gender-lens investing.

The first is investment for women, emphasizing the economic influence of female consumers. Women currently manage USD 32 trillion in global spending, a figure set to rise as they are projected to control 75% of discretionary spending within the next five years. Recognizing and catering to this market presents significant opportunities for businesses and investors.

The second pillar is investment in women, addressing the gender wealth gap. According to the 2022 Wealth Equity Index, women worldwide are expected to accumulate only 74% of the wealth that men do by the end of their working lives. Closing this gap requires targeted efforts to enhance female employment, earnings, and asset ownership, including investments and homeownership.

The third pillar, investment by women, examines the growing financial influence of younger generations. Gen Z and millennial women are inheriting a larger share of intergenerational wealth and taking on a more active role in financial decision-making. As they move closer to parity with men, their impact as key asset allocators will continue to expand, shaping the future of investment strategies.

The report also sheds light on a troubling trend in venture capital. According to PitchBook data, the share of VC funding allocated to all-female teams in the U.S. peaked at just 2.5% in 2019 and has since declined to 2% in 2024. However, the proportion of all-female-led companies securing VC investment reached a high of 6.9% in 2023, highlighting a persistent funding gap—women-led businesses are securing more deals but receiving significantly less capital compared to their male counterparts.

Antonia Sariyska emphasizes the importance of understanding female consumers, stating, “Understanding female consumers is not just good business because of their rapidly rising spending power. It also is key to creating a flywheel of opportunity: better delivery of financial services, access to education and health care can better support and accelerate the development of women’s wealth.”

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