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More women are leading businesses. Why aren’t they getting funded?
Understanding female consumers creates a flywheel of opportunity: better delivery of financial services and access to education and health care can drive women's development.

The report identifies three key pillars of gender-lens investing.
The first is investment for women, emphasizing the economic influence of female consumers. Women currently manage USD 32 trillion in global spending, a figure set to rise as they are projected to control 75% of discretionary spending within the next five years. Recognizing and catering to this market presents significant opportunities for businesses and investors.
The second pillar is investment in women, addressing the gender wealth gap. According to the 2022 Wealth Equity Index, women worldwide are expected to accumulate only 74% of the wealth that men do by the end of their working lives. Closing this gap requires targeted efforts to enhance female employment, earnings, and asset ownership, including investments and homeownership.
The third pillar, investment by women, examines the growing financial influence of younger generations. Gen Z and millennial women are inheriting a larger share of intergenerational wealth and taking on a more active role in financial decision-making. As they move closer to parity with men, their impact as key asset allocators will continue to expand, shaping the future of investment strategies.