As global investment flows shift toward high-growth regions, Abu Dhabi’s Mubadala Investment Company is positioning itself to capture broader opportunities across Asia. The sovereign investor, one of the UAE’s most influential financial institutions, is recalibrating its long-term strategy to reflect the region’s accelerating digital transformation, an expanding private equity landscape, and ongoing economic reforms.

This shift framed the company’s latest announcement at Abu Dhabi Finance Week, where it outlined plans to significantly scale its exposure to Asian markets over the next decade.

Mubadala now aims to raise its Asia allocation to nearly 25% of its total portfolio as part of a wider diversification strategy. Mohamed Albadr, Mubadala’s Head of Asia, said the region is undergoing a “paradigm shift” driven by digitalisation. Asia currently represents around 13% of the firm’s $330 billion in assets under management, “but in the next five to 10 years, we would love to see that double,” Albadr said.

While North America remains the company’s largest regional holding, at roughly 40% of AUM, Mubadala’s pivot could see its Asian footprint grow from $43 billion today to nearly $86 billion within a decade. According to Albadr, the build-up will follow a “multi-strategy approach, whether it’s through private equity, infrastructure or real estate, or through our endowment model, the Abu Dhabi Investment Council.”

Private equity, he noted, has been driving the bulk of recent deployments, “mainly through large quantities, including in the late-stage and buyout space.” Mubadala’s core Asian markets include China, Japan, South Korea and India— the latter offering a mature private equity ecosystem with viable exit routes.

“China is the centrepiece of our portfolio when it comes to Asia,” Albadr added. “Today, we have an office in Beijing, we have 35 staff members, and we also have a joint venture office in Hong Kong, and that’s a market where we can see there’s going to be a lot of structural reform.”