Samsung Electronics used CES 2026 to outline its vision for AI-led living, positioning artificial intelligence as a foundational layer across its devices, platforms, and services. Presented at the company’s annual First Look event in Las Vegas, the strategy reflects how AI is increasingly shaping Samsung’s approach to product development, ecosystem integration, and everyday user experiences.

TM Roh, CEO and head of Samsung’s Device eXperience division, said Samsung’s scale across connected, AI-enabled devices allows it to deliver what it describes as a more personal and unified AI experience across daily life. “Samsung is building a more unified, more personal experience across mobile, visual display, home appliances, and services,” he said. “With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.”

Displays were a central focus, with Samsung highlighting how AI is being applied across both hardware and software. The company introduced a 130-inch Micro RGB TV that uses micro-sized red, green, and blue light sources operating independently to deliver what it described as its widest and most detailed colour spectrum to date. The display is powered by the Micro RGB AI Engine Pro and features a minimal Timeless Frame design intended to keep attention on the image.

Samsung also unveiled Vision AI Companion, a software layer designed to function as an entertainment and lifestyle assistant across the home. The system offers contextual recommendations on what to watch, eat, and listen to, supports voice-based interaction, and works across Samsung’s 2026 TV lineup, including Micro LED, Micro RGB, OLED, Neo QLED, Mini LED, and UHD models. Features such as AI Soccer Mode Pro adjust picture and sound for live matches, while AI Sound Controller Pro allows users to fine-tune crowd noise, commentary, and background audio. The platform can also identify recipes shown on screen and send them to connected kitchen appliances and displays, including the newly unveiled Movingstyle.

The company expanded its audio lineup with two new WiFi speakers, Music Studio 5 and Music Studio 7, designed by Erwan Bouroullec, building on Samsung’s position as the global soundbar market leader for 11 consecutive years. It also introduced the ultra-thin OLED S95H TV and The Freestyle+, a portable projector powered by Vision AI Companion that supports projection on walls, ceilings, and uneven surfaces. Samsung confirmed that its 2026 TV lineup will support HDR10+ Advanced and its new spatial audio technology, Eclipsa Audio, and said it will be the first to launch HDR10+ Advanced as adoption grows among major streaming platforms. All 2026 TVs will receive up to seven years of Tizen OS upgrades.

Samsung also unveiled its most advanced Odyssey gaming monitor lineup to date, featuring its first 6K 3D Odyssey G9, alongside the next-generation Odyssey G6 and three Odyssey G8 models designed for gamers and creators.

In home appliances, the company emphasised a shift toward what it describes as “home companions.” Cheolgi Kim, executive vice president and head of Samsung’s Digital Appliances division, said SmartThings now serves more than 430 million users globally as of December 2025. The Family Hub refrigerator remains central to the strategy, with an upgraded AI Vision system built with Google Gemini that improves food recognition and tracking. The Family Hub has now received 10 CES Innovation Awards, while Samsung’s AI-enabled refrigerators have won the award for three consecutive years.

New features include recipe recommendations based on available ingredients, video-to-recipe conversion, weekly food usage reports through FoodNote, and Voice ID, which personalises content for different family members. Samsung also highlighted updates to its Bespoke AI Laundry Combo, Bespoke AI AirDresser with automatic wrinkle care, and the Bespoke AI Jet Bot Steam Ultra robot vacuum. Powered by a Qualcomm Dragonwing processor, the robot can identify liquids, monitor the home remotely, and respond to conversational commands via Bixby. Samsung said its Bespoke AI appliances have received a CES Innovation Award for their connectivity and integration.

The company also announced a partnership with Hartford Steam Boiler, aimed at reducing home insurance costs through the use of connected appliance data. HSB president and CEO Greg M. Barats said smart appliances connected via SmartThings could unlock meaningful savings for homeowners. Following a pilot in the US in 2025, the partnership is expanding to additional states and other global markets.

Samsung closed by outlining its digital health ambitions. Praveen Raja, vice president and head of digital health at Samsung Research America, said the company is shifting care from reactive to proactive, using AI-enabled devices to deliver personalised exercise and sleep coaching, health-aligned recipe recommendations, and alerts when abnormal patterns are detected. Health data can be shared with providers through the Xealth platform to support virtual consultations, while research partnerships are exploring the use of wearable data for dementia detection.

Security underpins the entire ecosystem, with Samsung positioning Knox and Knox Matrix as the foundation for protecting user data as AI capabilities expand. The company stated that its security systems continue to evolve to address AI-related risks, including safeguarding AI training processes and vetting models through red team analysis.

Samsung’s CES exhibition runs through January 7, offering a closer look at its AI-powered products and ecosystem strategy.