BMW Group Middle East reported another year of growth in 2025, building on the strong performance recorded in 2024 across its BMW, MINI, and BMW Motorrad brands. The group stated that demand for premium vehicles and high-performance models drove a 10% year-over-year increase in BMW brand sales, reinforcing the Middle East’s position as a key growth market.

In the luxury segment, the BMW 7 Series posted a 1.3% increase in sales, reflecting continued demand in the upper premium category. 

BMW M high-performance models achieved a record year, with sales increasing 38%, driven by an expanded product range and growing customer interest. MINI also recorded double-digit growth, with sales up 16% to an all-time regional high, driven by strong demand for John Cooper Works models and increased adoption of battery electric vehicles.

Corporate sales across BMW and MINI rose 28% year on year, marking the segment’s strongest performance to date. The group attributed this growth to closer collaboration with importer partners and said it aims to maintain momentum into 2026.

Electrified vehicles gained further traction in the fourth quarter of 2025, strengthening the outlook for the year ahead. The BMW Group Middle East stated that the planned launch of the Neue Klasse BMW iX3 in 2026 is expected to play a central role in its regional electric vehicle strategy.

Beyond vehicle sales, customer support services increased 8.2% compared to 2024, driven by the expansion of digital and proactive aftersales offerings across the authorized service network. BMW Motorrad also recorded its highest-ever regional sales, with private customer demand increasing by 9%.

The group’s performance was supported by the continued rollout of its Retail. Next corporate identity across the Middle East. In 2025, the BMW Group Middle East, along with its local partners, entered new markets and opened several retail outlets. Next facilities, as part of a broader retail expansion and transformation program aimed at enhancing customer experience and developing local talent.

“2025 marks another outstanding milestone for BMW Group Middle East, with double-digit growth building on the exceptional performance of the previous year. This achievement is a testament to the strength and resilience of our strategic vision, the breadth of our portfolio, and, most importantly, the invaluable partnership with our importer network across the region,” said Karim-Christian Haririan, Managing Director of BMW Group Middle East.

Looking ahead, the BMW Group Middle East stated that it remains focused on luxury, high-performance, and electrified vehicles in 2026, alongside further investments in retail and customer experience. The group also confirmed plans to enter the Syrian market, with details on importer appointments to be announced at a later stage.