Saudi Arabia’s Public Investment Fund (PIF) has announced plans to establish the National Interactive Entertainment Company (QSAS) to create immersive storytelling experiences inspired by the kingdom’s heritage and Islamic history. QSAS aims to enrich the cultural landscape by developing interactive and creative exhibitions highlighting the country’s historical narratives.

According to PIF, the company will focus on creating, owning, and operating world-class interactive exhibitions across Saudi Arabia to meet the increasing demand from tourists.

The company’s name is derived from the Arabic word “stories.” It aims to highlight historical milestones and inspiring personalities from the kingdom and beyond.

Additionally, QSAS will begin by hosting local exhibitions locally and telling narratives that draw from Islamic history and Saudi heritage before broadening its reach to global markets and varying the content.

Aligning with the PIF’s strategy to enable the private sector locally through partnerships in areas such as building, event management, and technology, QSAS is expected to contribute to creating more than 11,000 direct and indirect jobs by 2030.

“The tourism and entertainment sector is a strategic local priority for PIF, as we focus on enriching the tourism and entertainment experience.

QSAS will contribute to strengthening Saudi Arabia’s position as an attractive tourist destination with storytelling inspired by history, culture, and heritage and will invest in local talent to build new economic activity focused on providing interactive experiences, a sector witnessing significant global growth,” said Mishary Alibraheem, head of Entertainment, Leisure, Sports and Education, MENA Direct Investments at PIF.

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