The Royal Commission for AlUla (RCU) has launched a new logo and brand identity that reflects its ambitious development plans, which are in line with Saudi Vision 2030, and its long-term commitment to the sustainable regeneration of AlUla.

This rebranding is part of RCU’s broader strategy to enhance awareness of its role in the region’s growth and strengthen its ties with the local community and residents.

The new logo draws inspiration from AlUla’s significance as a crossroads of civilizations in northwest Arabia. It incorporates design elements that symbolize growth and progress, as well as the region’s natural and cultural landscape.

RCU has reaffirmed its commitment to driving comprehensive development across various sectors, including arts, heritage, culture, nature, sports, and innovation.

This vision aims to leverage AlUla’s cultural and natural assets in alignment with Saudi Vision 2030, ensuring community involvement in preserving its legacy and fostering a prosperous future that supports national objectives.

The unveiling of the new identity coincides with ongoing efforts to transform AlUla’s cultural landscape, bolstered by the “Journey Through Time” masterplan and the “Path to Prosperity” initiative, designed to enhance residents’ quality of life and promote sustainable development.