Investment Minister Khalid Al-Falih called the approval a “pivotal starting point” in advancing the country’s strategic goals, highlighting the leadership’s strong commitment to strengthening Saudi Arabia’s investment environment.

The Saudi Investment Marketing Authority will spearhead efforts to promote investment opportunities both locally and globally, collaborating with stakeholders across industries. It will showcase the Kingdom’s competitive strengths, incentives, and ambitious economic transformation under Vision 2030.

Harnessing modern technologies and advanced marketing strategies, the authority will utilize market analysis, international partnerships, and digital platforms to attract global investors. It aims to leverage Saudi Arabia’s strategic location, business-friendly policies, and world-class infrastructure to drive investment inflows.

By boosting foreign direct investment (FDI), expanding local investment prospects, and supporting Saudi investors, the authority is set to play a vital role in accelerating economic growth, fostering job creation, spurring innovation, and facilitating knowledge transfer.

Foreign investors have also poured over $93.3 billion into Saudi financial markets, while more than 500 international companies have established their regional headquarters in the Kingdom, reinforcing its position as a global investment destination.