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Tourism has become a pivotal element in Saudi Arabia’s economic diversification strategy. Acknowledging the sector’s substantial potential, the kingdom is on an ambitious journey to evolve into a global tourism hub.

The Saudi government expects the tourism industry to contribute 10% to the country’s GDP by 2030. In line with this vision, the kingdom is taking strides towards its goals, recently unveiling plans for a $347 million entertainment hub in Aseer.

Saudi Entertainment Ventures (Seven), a subsidiary of the Public Investment Fund (PIF), has revealed plans for a $346.6 million entertainment destination in the Aseer region. Spanning 64,000 square meters, with a built-up area exceeding 79,000 square meters, Seven Abha represents the company’s fifth project in the kingdom.

Seven Abha is set to make substantial economic contributions to the region, with an anticipated economic impact surpassing $1.3 billion by 2030. The project aims to draw over five million visitors, transforming Aseer into a prominent tourism hotspot.

Designed by architecture firm Gensler, Seven Abha is strategically located between Abha and Khamis Mushait, ensuring convenient access for visitors across the region.

According to Prince Turki bin Talal bin Abdul Aziz Al Saud, the chairman of Aseer Development Authority, the Aseer region is currently undergoing a resurgence across various sectors and industries. 

“Seven’s entertainment destination in Abha is one of the key projects in Aseer, which will support our ambition to become a global destination all year round,” he said.