Now valued at $1.2 billion, the Public Investment Fund (PIF) has been ranked the world’s most valuable and fastest-growing sovereign wealth fund brand for 2025, according to a new report by leading brand valuation consultancy Brand Finance. 

This marks the second consecutive year the Saudi fund has topped the global rankings.

The fund showed an 11% increase over 2024 and has received an A+ brand strength rating. With a score of 62.9, it ranks second globally in brand strength and seventh in the ratio of assets under management (AUM) to brand value, the only fund to place in the top ten in that category.

Brand Finance credited the fund’s rapid brand growth to its expanding asset base, the strong performance of Saudi portfolio companies, and the advancement of key projects. It also noted PIF’s effective communication strategy and focus on long-term impact as key factors strengthening its brand.

The Brand Finance sovereign wealth fund ranking evaluates brand strength based on stakeholder perceptions, financial performance, and intangible benefits such as media visibility, investment appeal, and talent attraction.

David Haigh, CEO of Brand Finance, said PIF demonstrates how high-impact investments can build global brand power, citing its ownership of Newcastle United and sponsorships across golf, tennis, and electric motor racing.

In addition to its brand leadership, PIF was ranked first globally in governance, sustainability, and resilience (GSR) by Global SWF, scoring a perfect 100% among 200 sovereign investors.

The fund also maintains strong credit ratings, with Moody’s assigning an “Aa3” and Fitch an “A+,” both with stable outlooks.