Saudi Arabia aims to make tourism a cornerstone of its economy, reshaping its global image and showcasing its cultural heritage, according to Tourism Minister Ahmed Al-Khateeb.

Speaking at the Saudi–US Investment Forum 2025 in Riyadh, alongside Minister of Municipal and Rural Affairs and Housing Majid bin Abdullah Al-Hogail, Al-Khateeb highlighted the industry’s transformation since the launch of Vision 2030.

Since opening to international tourism in 2019, the Kingdom has seen a dramatic rise in visitors, from 50 million in 2019 to 115 million in 2024, surpassing the Vision 2030 target of 100 million well ahead of schedule. Last year alone, Saudi Arabia welcomed 30 million international visitors, placing it among the world’s top 10 tourist destinations.

“By 2030, the tourism sector will be, next to oil, the highest contributor to our economy,” Al-Khateeb said, expressing pride in the sector’s momentum and the role of young Saudis in its development. The tourism workforce has grown from 2% to 7% of total employment over the past decade.

Al-Khateeb emphasized that oil’s share of GDP has declined from nearly 90% to around 55%, reflecting broader diversification efforts. Electronic visas are now available to citizens of 65 countries, making Saudi Arabia more accessible than ever.

He highlighted the unique experiences the Kingdom offers—from the mountains of Asir and the archaeological wonders of AlUla to the vibrant capital Riyadh and the spiritual significance of Makkah and Madinah. The ministry aims to attract 50 million international tourists annually by 2030 and double the tourism sector’s contribution to GDP to 10%.

Al-Khateeb also underscored the importance of international collaboration, particularly with the US, noting that Saudi students are receiving top-tier education and vocational training at American institutions.

“We have created a sector that will satisfy the different travelers who are coming for business, leisure and entertainment, or people who are coming for religious purposes to visit the two holy cities,” he said, noting that the kingdom is taking the time to learn from the best global practices to ensure lasting success.