The King Salman bin Abdulaziz Royal Reserve Development Authority has launched a new awareness campaign to promote biodiversity conservation and enhance vegetation, encouraging community members to adopt environmentally responsible practices in their daily lives.

Positioned as a lifestyle choice, the campaign highlights environmental stewardship as key to building a more balanced and sustainable future.

It builds on earlier community-driven initiatives that engaged volunteers of all ages in activities such as cleaning natural habitats, removing waste, dispersing seeds using drones, and planting seedlings across the reserve.

The initiative is part of the Authority’s broader strategy to preserve biodiversity, raise environmental awareness, and actively involve local communities in protecting natural ecosystems. It aligns with Saudi Arabia’s Vision 2030 and supports the goals of the Saudi Green Initiative, which prioritize sustainability and the fight against desertification.

In March, the Authority launched a series of field initiatives, awareness campaigns, and rehabilitation programs. These efforts have led to the restoration of more than 700,000 hectares of land, the planting of three million trees, and the distribution of four tons of seeds—milestones made possible through the participation of over 11,000 volunteers.

Additional measures have been introduced to prevent vehicle-related damage to vegetation, raise public awareness about the importance of restoring plant cover, and promote sustainable land use to ensure safe habitats for wildlife.

The Authority has also engaged local communities with educational messages emphasizing the risks and long-term consequences of logging, reinforcing the importance of conservation as a shared responsibility.