Saudia, the national flag carrier of Saudi Arabia, is partnering with Accenture to enhance its services through a digital transformation program and improve the guest experience.

Through the partnership, Saudia aims to leverage artificial intelligence technologies to strengthen its digital infrastructure and develop over 260 new digital and electronic services within a span of two years.

The project encompasses various tracks focused on ensuring a seamless guest experience. These tracks include establishing a digital experience studio, decoupling digital infrastructure to expedite and mitigate risks in digital transformation processes, modernizing technical systems, creating a cloud data lake, and developing a smart guest care center. These initiatives collectively aim to enhance guest satisfaction and streamline the airline’s operations.

The partnership with Accenture will involve the development of customized digital systems designed to enhance operational efficiency and reduce costs for Saudia. These systems will be implemented using an enterprise-wide cloud-based data foundation, allowing the airline to leverage advanced technology and data-driven insights.

Regarding the collaboration, Gerardo Canta, Senior Managing Director at Accenture, said, “Our primary aim is to enable Saudia to tap into the combined power of digital, cloud, and data, laying a strong foundation for continued innovation.”

“Saudia is looking to reimagine how our guests can choose, buy and enjoy leisure, business, and religious experiences,” said Dr. Khaled Alhazmi, Chief Information Officer, Saudia. “With Accenture’s support, we will create seamless and curated journeys with hyper-relevant experiences across digital and human-driven interactions.”

Dr. Alhazmi highlighted that guests can modify their flights, conveniently purchase transit eVisas, and access a range of new self-service features through all digital channels.