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This is how we select the Most Creative People in Business
Celebrating the leaders, innovators, and visionaries whose creativity is shaping industries, communities, and the future of the Middle East.
In 2026, Fast Company Middle East continues to recognise excellence, creativity, and influence through the Most Creative People in Business list. Over the years, the list has come to reflect the individuals shaping industries and driving meaningful progress across the Middle East, spotlighting leadership that combines imagination with action.
The list, months in the making, aimed for true inclusion in every aspect. It was important to choose the most inspiring leaders whose work exemplifies creativity, impact, and innovation.
Each honouree represents a story of purpose, influence, and action, from advancing innovation and culture to addressing social and economic challenges. The list highlights established leaders and emerging voices, all united by the tangible difference they are making in people’s lives and in the wider community.
It was important to ensure that the shapers of tomorrow were not overlooked. From government officials, athletes, and mental health advocates to journalists and artists, the 2026 list brings together individuals who are pushing boundaries, advancing new ideas, and redefining leadership in their fields.
The 2026 honourees represent the diversity of the Middle East. They come from sectors including technology, finance, healthcare, entertainment, media, sustainability, and the creative industries, forming a balanced and compelling cross-section of regional influence.
Binance joins as a strategic partner to the Most Creative People in Business 2026, connecting the list’s honourees and wider community with a global network that supports learning, exchange, and collaboration. Its involvement reflects the growing influence of blockchain and digital technologies on new business models and creative economies across the region.
Blacklane also joins as the mobility partner, supporting the programme and its events. The partnership highlights the importance of responsible travel and the role mobility plays in enabling meaningful professional exchange.
Together, the partners support initiatives that bring people and ideas together, reinforcing the purpose and impact at the heart of the Most Creative People in Business.
Previous editions have included figures such as Her Highness Sheikha Latifa Bint Mohammed Bin Rashid Al Maktoum, Issam Kazim of Dubai Corporation for Tourism and Commerce Marketing, Patrick Chalhoub of Chalhoub Group, Joseph Bradley of NEOM Tech and Digital, alongside cultural leaders, athletes, and creators who have shaped conversations and industry direction. These individuals continue to set the standard that the list seeks to uphold.
As the Most Creative People in Business enter 2026, its purpose remains unchanged. The list is not a measure of power or longevity. It recognises individuals whose work is making a measurable difference today and pointing the way for business, creativity, and innovation.
The 2026 honourees will be recognised at an invite-only gala on February 5, 2026, at Emirates Golf Club’s Pavilion in Dubai. The evening will bring together leaders from business, technology, media, and the arts to mark achievement in a setting befitting the occasion.
At its core, Most Creative People in Business reflects a region in motion, shaped by individuals whose ideas and actions continue to influence what comes next.





















