To push sustainable mobility alternatives,Tier Mobility, a micro-mobility provider operating in Paris, London, Berlin, and Dubai, has expanded its e-scooter and e-bike services to the kingdom of Saudi Arabia in partnership with Sela Sport, a marketing management company. SoftBank Investment Advisers initiated the partnership following SoftBank’s Tier investment in November 2020.  

“This is yet another significant milestone for Tier. To enter another country in the Middle East and provide residents and visitors of the Jeddah Season and Riyadh with accessible, reliable transport is in line with our continued mission to change mobility for good. This is just the beginning for Saudi Arabia, as we are aiming to launch e-scooters and e-bikes across other cities,” said Amir Melad, General Manager, Middle East, Tier, in a statement. 

The Tier e-scooter consists of the latest model, the Tier 5. The new scooter model is designed for frequent urban use and has a service life of five years and has modular, replaceable, and repairable components. Advanced safety features include three independent brakes, grippy handlebars, wide tires, and bright light. 

Residents in Jeddah and Riyadh can access Tier e-scooters and e-bikes by locating the nearest vehicle on the virtual map and unlocking the e-scooter or e-bike by scanning the QR code. Users have access to Tier’s virtual parking system. To finish the ride, users can find a designated safe parking location and press the End Ride button.