The UAE’s Securities and Commodities Authority (SCA) has introduced the region’s first “Finfluencer” license—a regulatory milestone aimed at formalizing and supervising financial content creators across digital platforms.

The initiative seeks to enhance accountability and transparency amid the growing influence of online financial commentators. By establishing a clear governance framework for those offering investment advice, analysis, or promotions, the SCA aims to bolster investor protection and reinforce trust in the UAE’s financial markets.

“Introducing the Finfluencer license is not merely a regulatory measure; it is a strategic move to redefine the role of regulators in the digital economy,” said Waleed Saeed Al Awadi, CEO of the SCA.

“Through this initiative, the SCA aspires to elevate global benchmarks of market integrity, foster transparency, and nurture a disciplined and trustworthy financial environment,” he adds.

As part of a broader package of incentives to modernize oversight in digital finance, the SCA has waived registration, renewal, and legal consultation fees for the Finfluencer license for three years. This move supports government efforts to streamline regulation and promote innovation without compromising market integrity.

The license is open to individuals providing financial or investment recommendations through any media—digital or traditional—on regulated products or services in the UAE.

Applicants must register with the SCA and comply with applicable regulations to ensure investor protection and maintain market standards.

A “Finfluencer,” as defined by the SCA, is any individual delivering content, ranging from analysis and commentary to recommendations and public appearances, related to financial products, services, or investments. This content may be distributed through social media, blogs, forums, or other public platforms.