Social media influencers and content creators in the UAE must now obtain a business license before applying for a media permit, as part of wide-ranging changes introduced under the country’s new Media Regulation Law, which came into effect on May 29, 2025.

Previously, influencers were only required to secure a license from the UAE Media Council. Under the updated framework, however, individuals producing commercial content must first register as businesses—an effort to professionalize the digital media sector.

To support the transition, the Media Council is offering a three-year exemption on permit fees for eligible influencers and creators.

The law marks a major step toward modernizing the UAE’s media sector. It introduces a comprehensive regulatory framework to ensure that content shared across digital and traditional platforms adheres to ethical and quality standards.

As influencers play an increasingly prominent role in shaping public opinion and consumer behavior, the UAE is strategically aligning content creation with national values and legal expectations.

Speaking at a press conference in Dubai, Maitha Al Suwaidi, CEO of the Strategy and Media Policies Sector at the UAE Media Council, said the new licensing model aims to build public trust, protect audiences, and elevate the overall quality of content.

“This road map reflects our deep understanding of the challenges and opportunities presented by new media. It is designed to foster a flexible, contemporary environment that aligns with global media trends while safeguarding the UAE’s core values,” she noted.

The licensing requirement falls under the broader Digital Participation Policy, which promotes responsible online engagement and grants the UAE Media Council the authority to monitor and remove content that breaches local laws.

Posts considered defamatory, offensive, or harmful to social cohesion may be taken down or modified by the Council. Violations of the new law can result in fines of over $272,000, depending on the severity and frequency of the offense.