Despite artificial intelligence’s ability to plan an entire trip in seconds, UAE travellers are increasingly embracing technology, yet they are not ready to give up the human connection that makes travel meaningful.

A recent report by Tourism Economics for Arabian Travel Market (ATM) found that 60% of travellers in the UAE now rely on AI for planning, a figure notably higher than the global average of 48%. From booking flights and hotels to curating restaurant recommendations and daily itineraries, innovative tools are transforming how trips are organized.

UAE tourists are well-acquainted with digital tools. Many already use AI-powered travel assistants and platforms. Whether consulting ChatGPT for a weekend getaway or using hotel concierges like Sabre’s SynXis Concierge AI, travellers expect faster and more intuitive service.

Despite the surge in digital adoption, travel experts agree that AI should support, not replace, human hospitality.

While automation reduces wait times and streamlines logistics, travellers still value personal attention, empathy, and the spontaneous experiences no algorithm can replicate.

At its best, technology operates in the background, allowing staff to focus on meaningful guest interactions.

AI is transforming leisure travel and reshaping the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, which is projected to grow to $2.3 trillion by 2032. From automating scheduling to enabling real-time translation, AI is enhancing how events are planned and delivered.

Yet even amid this high-tech evolution, the human element remains essential. Personalization, cultural sensitivity, and face-to-face engagement continue to drive success in business gatherings.