As cities across the UAE increasingly prioritize community-driven growth and support for small businesses, Uber has launched a new initiative to strengthen connections among residents, visitors, and local neighborhood destinations in Dubai and Abu Dhabi.

The campaign is designed to spotlight independent eateries, retail concepts, cultural districts, and lifestyle hubs that shape everyday urban life, while encouraging more people to explore the communities that define each city’s identity.

As part of the initiative, Uber is offering discounted rides to selected areas known for their vibrant mix of homegrown businesses and strong community spirit. By improving accessibility and affordability, the company aims to boost footfall to independent venues, creative spaces, and neighborhood destinations that play a vital role in the local economy.

In Dubai, the offer applies to a range of popular community hubs, including Alserkal Avenue, Wasl Square, Al Seef, Marsa Boulevard, The Square at Nad Al Sheba Gardens, Springs Souk, and Al Fahidi Historical Neighborhood. In Abu Dhabi, riders can access destinations such as Marsa Al Bateen and Miza.

By offering discounted rides to these destinations, Uber reinforces its commitment to supporting the local economy while helping users connect with the experiences that make each city unique.

“This initiative reflects Uber’s commitment to supporting local communities by connecting people not just to places, but to the businesses and experiences that shape the city,” said Tala Nsouli, General Manager of Uber UAE. “By making it easier to get there, we hope to encourage people to discover and support the homegrown businesses that are the heartbeat of our cities.”

In parallel, Uber has also introduced a driver-focused initiative across the UAE, matching all in-app tips of $2.70 or more, effectively doubling driver earnings at no additional cost to riders during a busy period.