Commerce is evolving faster than anyone predicted. What was once a simple exchange of money for goods has evolved into a dynamic, intelligent system—one that anticipates behavior, adapts in real time, and influences decisions long before checkout. This new era, characterized by agentic commerce, is quietly rewriting the rules of interaction among consumers and businesses.

Fast Company Middle East, in partnership with Visa, is launching an exclusive video series that examines how agentic commerce is moving from concept to reality. The episodes will dive into its applications across retail, travel, and hospitality sectors, where AI-driven systems are already transforming customer experiences, from the way people discover and select products to how they ultimately pay.

The series will look beyond the hype to tackle practical questions: What opportunities do autonomous systems create for brands and consumers? How do trust, transparency, and accountability evolve when decisions are made by agents? And what role will the Middle East play as a test bed for innovation that could set the tone globally?

Visa and Fast Company invite audiences to examine the fundamental challenges and significant opportunities shaping today’s dynamic landscape, as they explore the evolving future of commerce through innovative and intelligent transactions.